Supply chains that regenerate the world
Earthworm Foundation (earthworm.org) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Manufacturing brands, Other brands, in the 57th percentile of 17417 Non-profit brands.
Earthworm Foundation is a non-profit organization described as helping to cultivate life in value chains. Its mission is to create scalable solutions that allow nature and people to thrive by transforming how consumer products are made. The organization works directly with businesses and communities on the ground to create, test, and scale regenerative production and supply chain practices. It targets businesses, supply chain stakeholders, and partners committed to sustainability, as well as communities and ecosystems affected by global production practices, operating across manufacturing and supply chain sectors.
| Brand Name | Earthworm Foundation |
|---|---|
| Domain | earthworm.org |
| Industry | Non-profit, Manufacturing |
| Main Competitors | Rainforest Alliance (91/100), Proforest (82/100), Solidaridad (73/100), Preferred by Nature (78/100), WWF (84/100), Forest Stewardship Council (87/100) |
Moz Domain Authority 46/100 vs category average 48 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,154,701 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Earthworm Foundation appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Supply chains that regenerate the world. Let" (Meta description: 7 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx.
Social footprint: verified profiles on LinkedIn, YouTube, Instagram, GitHub; no detected presence on Facebook, X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Earthworm Foundation?", Claude could identify the brand as of October 2026. Earthworm Foundation is an international non-profit, formerly known as The Forest Trust (TFT), that works with businesses to transform supply chains for commodities like palm oil, rubber, timber, and pulp into ones that respect people and nature. They partner with companies on th Best known for Helping corporations build more sustainable and ethical supply chains for commodities such as palm oil and rubber.
When asked "Best brands similar to Earthworm Foundation?", Claude would recommend Earthworm Foundation as of October 2026. It's a well-regarded name in sustainable supply chain work, so I'd mention it alongside groups like Rainforest Alliance or Proforest if someone asked about similar organizations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Earthworm Foundation's main competitors in Non-profit: Rainforest Alliance (91/100), Proforest (82/100), Solidaridad (73/100), Preferred by Nature (78/100), WWF (84/100).
Sources: Brand Analyzer scan
Earthworm Foundation has limited AI-search visibility, scoring 40/100 on Brand Analyzer's AI visibility composite (visibility 39, trust 29, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Earthworm Foundation official site
Earthworm Foundation scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Earthworm Foundation official site
Earthworm Foundation is a non-profit organization that works to cultivate life in value chains. It focuses on transforming how consumer products are made by working directly with businesses and communities to develop regenerative production and supply chain practices.
Sources: Earthworm Foundation official site
Earthworm Foundation works on the ground with businesses and communities to create, test, and scale new regenerative production and supply chain practices. Its goal is to transform how products are made so that nature and people can thrive, focusing on real-world implementation rather than policy or advocacy alone.
Sources: Earthworm Foundation official site
Earthworm Foundation can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Earthworm Foundation official site
Earthworm Foundation is known for its hands-on, field-based approach to transforming supply chains, working directly with businesses, supply chain stakeholders, and affected communities and ecosystems to implement regenerative practices rather than relying solely on advocacy or policy work.
Sources: Earthworm Foundation official site
Earthworm Foundation's work involves businesses, supply chain stakeholders, and partners committed to sustainability, as well as communities and ecosystems affected by global production practices.
Sources: Earthworm Foundation official site
Earthworm Foundation scores 40/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Earthworm Foundation has a limited AI-visibility profile at 40/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is trust (29/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,154,701 (Tranco) and a Moz Domain Authority of 46/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Earthworm Foundation from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Earthworm Foundation: Earth Island Institute (77/100), Extend-A-Family Waterloo Region (77/100), Easter Seals Ontario (77/100), Eastleigh Borough Council (77/100).
A step up - brands to learn from: Zero Project (81/100), Youth Villages (81/100).
Category leader: Change.org (97/100).
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