Science-based platform for food transformation
EAT (eatforum.org) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Food & Beverage brands, Healthcare brands, in the 87th percentile of 9425 Non-profit brands.
EAT is a global, non-profit organization founded in 2013 and headquartered in Oslo, dedicated to transforming the global food system. It connects and translates science into policy, business, and societal action to make food healthy, fair, and sustainable for people and planet. EAT builds partnerships and initiatives, including convening platforms like the Stockholm Food Forum, to drive systemic change in how food is produced and consumed, engaging policymakers, businesses, scientists, and civil society.
| Brand Name | EAT |
|---|---|
| Domain | eatforum.org |
| Industry | Non-profit, Food & Beverage |
| Founded | 2013 |
| Headquarters | Oslo Municipality |
| Main Competitors | World Resources Institute (87/100), EAT-Lancet Commission (84/100), Food and Land Use Coalition (FOLU) (73/100), World Business Council for Sustainable Development (81/100), CGIAR (84/100), Global Alliance for Improved Nutrition (GAIN) (80/100) |
Moz Domain Authority 64/100 vs category average 51 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #105,344 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
EAT appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "EAT connects and translates science to policy, business and society to make food healthy, fair and sustainable for people and planet." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, Instagram, X (Twitter), YouTube; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is EAT?", Claude could identify the brand as of September 2026. EAT is a global non-profit platform founded to drive transformation of the food system, best known for co-producing the EAT-Lancet Commission report on healthy diets from sustainable food systems. It brings together science, business, and policy stakeholders through initiatives l Best known for The EAT-Lancet Commission report defining a 'planetary health diet' for sustainable, healthy eating.
When asked "Best brands similar to EAT?", Claude would recommend EAT as of September 2026. I'd mention it when discussing leading organizations working on sustainable food systems and diet science, since the EAT-Lancet report is widely cited in that field.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
EAT's main competitors in Non-profit: World Resources Institute (87/100), EAT-Lancet Commission (84/100), Food and Land Use Coalition (FOLU) (73/100), World Business Council for Sustainable Development (81/100), CGIAR (84/100).
Sources: Brand Analyzer scan
EAT is a global, non-profit organization founded in 2013 and headquartered in Oslo, Norway. It describes itself as a startup dedicated to transforming the global food system through sound science, impatient disruption, and novel partnerships.
Sources: EAT official site
EAT has moderate AI-search visibility, scoring 57/100 on Brand Analyzer's AI visibility composite (visibility 44, trust 66, recommendation 71). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: EAT official site
EAT was founded in 2013. EAT operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
EAT is headquartered in Oslo Municipality. EAT operates in the Non-profit category.
Sources: Wikidata
EAT connects and translates scientific evidence into actionable strategies for policy, business, and society, aiming to make food systems healthy, fair, and sustainable. It builds partnerships and initiatives across sectors and convenes stakeholders, such as through the Stockholm Food Forum, to drive systemic change in how food is produced and consumed.
Sources: EAT official site
EAT scores 71/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: EAT official site
EAT can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: EAT official site
EAT offers a convening platform for food system stakeholders, exemplified by the Stockholm Food Forum, along with partnerships and initiatives that translate scientific research into actionable strategies for policymakers, businesses, and civil society organizations working on food sustainability and public health.
Sources: EAT official site
EAT's platform and initiatives are used by policymakers, business leaders, scientists, and civil society organizations focused on food systems, sustainability, and public health.
Sources: EAT official site
EAT is known for serving as a global convening platform for food system transformation, most notably through its organization of the Stockholm Food Forum, which brings together policymakers, business leaders, scientists, and civil society to address food sustainability challenges.
Sources: EAT official site
EAT scores 57/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
EAT has a limited AI-visibility profile at 57/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (71/100) and its weakest is visibility (44/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #105,344 (Tranco) and a Moz Domain Authority of 64/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify EAT from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to EAT: Earthjustice (84/100), Dwell (84/100), EBAA (84/100), ECKANKAR (84/100).
A step up - brands to learn from: Workaway (91/100), Water.org (91/100).
Category leader: Change.org (97/100).
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