Experts in Peace, Conflict and Risk
Institute for Economics & Peace (IEP) (economicsandpeace.org) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Government brands, Other brands, in the 69th percentile of 24640 Non-profit brands.
The Institute for Economics & Peace (IEP) is an independent global think tank that develops data-driven metrics to analyse peace and quantify its economic value. It is best known for creating the Global Peace Index and Global Terrorism Index, along with its Positive Peace framework. Through research, consulting, and training, IEP works with governments, international organisations, policymakers, businesses, and development agencies to help them understand and advance peace using evidence-based approaches.
| Brand Name | Institute for Economics & Peace (IEP) |
|---|---|
| Domain | economicsandpeace.org |
| Industry | Non-profit, Government |
| Main Competitors | Stockholm International Peace Research Institute (SIPRI) (79/100), International Crisis Group (85/100), Fund for Peace (73/100), Peace Research Institute Oslo (PRIO) (79/100), Uppsala Conflict Data Program |
Moz Domain Authority 66/100 vs category average 47 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "IEP is an independent global think tank developing metrics to analyse peace and quantify its economic value. IEP develops globally recognised measures including the Global Peace In…" (Meta description: 49 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram; no detected presence on Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Institute for Economics & Peace (IEP)?", Claude could identify the brand as of October 2026. The Institute for Economics & Peace is an international think tank that researches the relationship between economics, business, and peace, best known for producing the annual Global Peace Index, which ranks countries by their relative levels of peacefulness. Best known for Publishing the Global Peace Index, a widely cited annual ranking of countries by peacefulness.
When asked "Best brands similar to Institute for Economics & Peace (IEP)?", Claude would recommend Institute for Economics & Peace (IEP) as of October 2026. It's a leading and widely cited research institute in the peace and global security data space, so it would naturally come up alongside similar think tanks or policy research organizations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Institute for Economics & Peace (IEP)'s main competitors in Non-profit: Stockholm International Peace Research Institute (SIPRI) (79/100), International Crisis Group (85/100), Fund for Peace (73/100), Peace Research Institute Oslo (PRIO) (79/100).
Sources: Brand Analyzer scan
IEP offers research reports and indices such as the Global Peace Index and Global Terrorism Index, the Positive Peace framework for analysing societal resilience, and consulting and training services aimed at helping organisations apply evidence-based approaches to understanding and advancing peace.
Sources: Institute for Economics & Peace (IEP) official site
The Institute for Economics & Peace (IEP) is an independent global think tank focused on developing metrics to analyse peace and quantify its economic value. It conducts research, consulting, and training to help organisations understand and advance peace using evidence-based approaches.
Sources: Institute for Economics & Peace (IEP) official site
Institute for Economics & Peace (IEP) has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 76, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Institute for Economics & Peace (IEP) official site
Institute for Economics & Peace (IEP) scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Institute for Economics & Peace (IEP) official site
Institute for Economics & Peace (IEP) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Institute for Economics & Peace (IEP) official site
IEP's work is used by governments, international organisations, policymakers, businesses, and development agencies that require data-driven insights into peace, conflict, and economic risk to inform decision-making and policy.
Sources: Institute for Economics & Peace (IEP) official site
Institute for Economics & Peace (IEP) scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Institute for Economics & Peace (IEP) has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (76/100) and its weakest is visibility (0/100). It benefits from a Moz Domain Authority of 66/100, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no strong Wikidata entry. In a live check, Claude could already identify Institute for Economics & Peace (IEP) from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Institute for Economics & Peace (IEP): ECOG-ACRIN Cancer Research Group (78/100), Echovita (78/100), EcoPeace Middle East (78/100), Educational Alliance (78/100).
A step up - brands to learn from: ZNetwork (81/100), ZLTO (81/100).
Category leader: Change.org (97/100).
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