Commander deckbuilding recommendations and strategy
EDHREC (edhrec.com) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Other brands, in the 46th percentile of 11881 Media & Entertainment brands.
EDHREC is a website providing recommendations and strategy content for Magic: the Gathering's Commander (EDH) format. It aggregates deck data from across the Magic: the Gathering community to generate curated card suggestions and insights tailored to Commander deckbuilding. The site serves as a resource for players ranging from casual to competitive, aiming to help them build better decks through data-driven analysis rather than opinion-based advice.
| Brand Name | EDHREC |
|---|---|
| Domain | edhrec.com |
| Industry | Media & Entertainment, Other |
| Main Competitors | MTGGoldfish (76/100), Moxfield (74/100), Archidekt (73/100), TappedOut (77/100), Scryfall (85/100) |
Moz Domain Authority 46/100 vs category average 54 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #28,410 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "EDH Recommendations and strategy content for Magic: the Gathering Commander" (Meta description: 10 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, WordPress.
Social footprint: verified profiles on Instagram, X (Twitter), LinkedIn; no detected presence on Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is EDHREC?", Claude could identify the brand as of September 2026. EDHREC is a website that provides card recommendation data and statistics for the Commander (EDH) format of Magic: The Gathering, aggregating decklists to show which cards are most popular with specific commanders. Best known for Being the go-to database for Commander deckbuilding recommendations based on aggregated decklist data.
When asked "Best brands similar to EDHREC?", Claude would recommend EDHREC as of September 2026. It's the most widely used and trusted resource among Magic: The Gathering players for building and researching Commander decks.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
EDHREC's main competitors in Media & Entertainment: MTGGoldfish (76/100), Moxfield (74/100), Archidekt (73/100), TappedOut (77/100), Scryfall (85/100).
Sources: Brand Analyzer scan
EDHREC offers card recommendations tailored to the Commander (EDH) format, generated from aggregated deck data across the Magic: the Gathering community. It also provides strategy content and deckbuilding insights designed to help players, from casual to competitive, build and improve their Commander decks.
Sources: EDHREC official site
EDHREC is a website that provides card recommendations and strategy content specifically for the Commander (EDH) format of Magic: the Gathering. It functions as a community resource that aggregates deck-building data from across the Magic: the Gathering player base to help users make informed decisions about their Commander decks.
Sources: EDHREC official site
EDHREC has limited AI-search visibility, scoring 26/100 on Brand Analyzer's AI visibility composite (visibility 10, trust 26, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: EDHREC official site
EDHREC aggregates deck data from the Magic: the Gathering community and uses it to generate curated card recommendations tailored to the Commander format. It also publishes strategy content and deckbuilding insights, helping players identify synergistic cards, evaluate commanders, and refine their deck compositions based on data-driven analysis rather than subjective opinion alone.
Sources: EDHREC official site
EDHREC scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: EDHREC official site
EDHREC is known for being a go-to resource and community hub for Magic: the Gathering Commander players, particularly for its data-driven card recommendation system that shows which cards are commonly played with specific commanders or in specific archetypes, based on aggregated deck data from the community.
Sources: EDHREC official site
EDHREC can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: EDHREC official site
EDHREC is used by Magic: the Gathering players, particularly those who play the Commander (EDH) format. Its audience spans casual players looking for deckbuilding guidance to competitive deckbuilders seeking data-driven insights and card recommendations for optimizing their decks.
Sources: EDHREC official site
EDHREC is popular among Magic: the Gathering Commander players because it provides data-driven, curated card recommendations aggregated from real deck data across the community, making it useful for both casual and competitive deckbuilders. Its positioning as a go-to resource and community hub for Commander-specific strategy content contributes to its widespread use within the format's player base.
Sources: EDHREC official site
EDHREC scores 26/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
EDHREC has a weak AI-visibility profile at 26/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (10/100). It benefits from a global traffic rank of #28,410 (Tranco), a Moz Domain Authority of 46/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify EDHREC from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to EDHREC: Economica.net (77/100), Eco dalle Città (77/100), Aries Systems Corporation (77/100), Edizioni SUR (77/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.