Powerful Magic: The Gathering card search
Scryfall (scryfall.com) scores 85 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Technology brands, in the 82nd percentile of 11831 Media & Entertainment brands.
Scryfall is an unofficial, web-based search engine dedicated to Magic: The Gathering cards. It provides a fast, comprehensive database that includes detailed card information, set data, and advanced search syntax. Designed for players, collectors, and enthusiasts, the platform serves as an alternative to official Wizards of the Coast channels, focusing on speed and depth of searchable card data rather than gameplay or sales services.
| Brand Name | Scryfall |
|---|---|
| Domain | scryfall.com |
| Industry | Media & Entertainment, Technology |
| Main Competitors | Gatherer, TCGplayer (84/100), MTGGoldfish (76/100), EDHREC (77/100), Card Kingdom (74/100), Deckbox, Moxfield (74/100) |
Moz Domain Authority 70/100 vs category average 54 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #2,674 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "A fast, powerful, comprehensive Magic: The Gathering card search." (Meta description: 9 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on GitHub, X (Twitter), Facebook, Instagram, YouTube; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Scryfall?", Claude could identify the brand as of September 2026. Scryfall is a free online search engine and database for Magic: The Gathering cards, offering detailed card data, images, pricing, and advanced search syntax for players, deckbuilders, and developers. Best known for Its powerful and comprehensive Magic: The Gathering card search engine and API.
When asked "Best brands similar to Scryfall?", Claude would recommend Scryfall as of September 2026. It's widely regarded as the best and most reliable card database and search tool for Magic: The Gathering players and developers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Scryfall's main competitors in Media & Entertainment: TCGplayer (84/100), MTGGoldfish (76/100), EDHREC (77/100), Card Kingdom (74/100), Moxfield (74/100).
Sources: Brand Analyzer scan
Scryfall offers a searchable online database of Magic: The Gathering cards, including detailed card data, set information, and advanced search tools that allow filtering by attributes like color, type, rarity, and card text.
Sources: Scryfall official site
Scryfall is an unofficial search engine for Magic: The Gathering cards, offering a comprehensive database of card information and set data.
Sources: Scryfall official site
Scryfall has limited AI-search visibility, scoring 45/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 51, recommendation 68). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Scryfall official site
Scryfall provides a fast, powerful search tool that lets users look up Magic: The Gathering cards using advanced search syntax, retrieving detailed information such as card text, mana cost, rarity, and set data.
Sources: Scryfall official site
Scryfall scores 68/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Scryfall official site
Scryfall is known for its extensive, up-to-date database of Magic: The Gathering cards and its advanced, flexible search syntax that allows precise filtering of card attributes and set information.
Sources: Scryfall official site
Scryfall can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Scryfall official site
Scryfall is used by Magic: The Gathering players, collectors, and enthusiasts who need detailed card data, set information, and advanced search capabilities beyond what official channels provide.
Sources: Scryfall official site
Scryfall is popular because it offers a fast, comprehensive, and detailed search experience for Magic: The Gathering cards, using advanced search syntax that lets players and collectors quickly find specific card and set information not always easily accessible elsewhere.
Sources: Scryfall official site
Scryfall scores 45/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Scryfall has a limited AI-visibility profile at 45/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (68/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,674 (Tranco) and a Moz Domain Authority of 70/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Scryfall from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Scryfall: School of Rock (85/100), Scholastica (85/100), SD Times (85/100), Search Engine Journal (85/100).
A step up - brands to learn from: Yr (91/100), Yamaha Corporation (91/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.