Gather creative power, launch dreams
Elex (elex-tech.com) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Technology brands, in the 50th percentile of 9488 Media & Entertainment brands.
Elex is a mobile game development and operations company established in 2008, focused on serving the global market. The company creates mobile games and provides related operational services, aiming to deliver immersive and interactive gaming experiences. Elex also engages with aspiring game creators, including university students studying game design, and seeks game development talent for career opportunities. It operates within the Media & Entertainment and Technology categories.
| Brand Name | Elex |
|---|---|
| Domain | elex-tech.com |
| Industry | Media & Entertainment, Technology |
| Founded | 2008 |
| Main Competitors | miHoYo (HoYoverse) (72/100), NetEase Games (77/100), IGG (I Got Games) (79/100), FunPlus (89/100), Lilith Games, 37Games, Supercell (94/100), King (Activision Blizzard) (89/100) |
Moz Domain Authority 36/100 vs category average 54 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #260,066 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Elex was established in 2008, focusing on mobile game developers and operators in the global market." (Meta description: 16 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: PHP, Nginx.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Elex?", Claude could not identify the brand as of September 2026. I don't genuinely recognize this specific company, Elex, at elex-tech.com in the Media & Entertainment space, possibly because it's a smaller or newer company with limited presence in my training data.
When asked "Best brands similar to Elex?", Claude would not surface Elex as of September 2026. I can't recommend a company I don't have verified knowledge of, since doing so risks giving inaccurate information.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Elex's main competitors in Media & Entertainment: miHoYo (HoYoverse) (72/100), NetEase Games (77/100), IGG (I Got Games) (79/100), FunPlus (89/100), Supercell (94/100).
Sources: Brand Analyzer scan
Elex has limited AI-search visibility, scoring 25/100 on Brand Analyzer's AI visibility composite (visibility 22, trust 19, recommendation 37). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Elex official site
Elex scores 37/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Elex official site
Elex is a mobile game development and operations company founded in 2008 that focuses on creating and running mobile games for the global market.
Sources: Elex official site
Elex can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Elex official site
Elex offers mobile games and related game operation services, targeting a global audience of mobile gamers. The company's focus is on delivering immersive and interactive gaming experiences through its mobile game titles.
Sources: Elex official site
Elex develops and operates mobile games, aiming to provide immersive and interactive gaming experiences to players around the world. The company also engages with the broader game development community, including students and aspiring creators, and recruits talent for game development careers.
Sources: Elex official site
Elex's offerings are used by global mobile gamers. The company also engages with aspiring game creators, university students interested in game design, and individuals seeking careers in game development.
Sources: Elex official site
Elex scores 25/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Elex has a weak AI-visibility profile at 25/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (37/100) and its weakest is trust (19/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #260,066 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 36/100 and thin schema.org structured data. In a live check (September 2026), Claude could not identify Elex from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Elex: Electric Literature (78/100), ECM Records (78/100), Ember (78/100), Emerging Europe (78/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.