Jämför elavtal, hitta bästa priset
Elpriskollen (elpriskollen.se) scores 67 out of 100 on Brand Analyzer, placing it in the Developing tier among Energy & Utilities brands, E-commerce brands, in the 16th percentile of 6599 Energy & Utilities brands.
Elpriskollen (elpriskollen.se) is an independent Swedish comparison website for electricity contracts. It helps consumers compare prices and suppliers to find the best electricity deal, positioning itself as Sweden's only unbiased source for such comparisons. The site targets Swedish households and consumers looking to switch or evaluate their electricity agreements based on price and terms.
| Brand Name | Elpriskollen |
|---|---|
| Domain | elpriskollen.se |
| Industry | Energy & Utilities, E-commerce |
| Main Competitors | Elskling (75/100), Compricer (79/100), Zmarta (78/100), Bytabyte, Elbruk (72/100) |
Moz Domain Authority 35/100 vs category average 39 / leader 92 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,491,535 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Elpriskollen är Sveriges enda oberoende jämförelsesajt för elavtal. Hitta bästa elpriser och leverantörer nu!" (Meta description: 14 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: React.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram; no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Elpriskollen?", Claude could identify the brand as of October 2026. Elpriskollen is a Swedish electricity price comparison website run by the Swedish Energy Markets Inspectorate (Energimarknadsinspektionen) that lets consumers compare electricity contracts and prices from different suppliers. Best known for being Sweden's official independent tool for comparing electricity supplier prices and contracts.
When asked "Best brands similar to Elpriskollen?", Claude would recommend Elpriskollen as of October 2026. It's a well known, government-backed resource in Sweden for comparing electricity prices, so I'd mention it for anyone asking about similar Swedish energy comparison services.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Elpriskollen's main competitors in Energy & Utilities: Elskling (75/100), Compricer (79/100), Zmarta (78/100), Elbruk (72/100).
Sources: Brand Analyzer scan
Elpriskollen offers a comparison service for electricity contracts, letting users compare prices and terms from different electricity suppliers in Sweden to find the best deal.
Sources: Elpriskollen official site
Elpriskollen is an independent Swedish website that compares electricity contracts, allowing consumers to evaluate prices and suppliers to find the best deal. It describes itself as Sweden's only independent comparison site for electricity agreements.
Sources: Elpriskollen official site
Elpriskollen has low AI-search visibility, scoring 18/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 22, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Elpriskollen official site
Elpriskollen compares electricity contracts and prices from different suppliers in Sweden, giving consumers an overview of available offers so they can choose the most cost-effective and suitable electricity agreement.
Sources: Elpriskollen official site
Elpriskollen scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Energy & Utilities options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Elpriskollen official site
Elpriskollen is known for being Sweden's only independent comparison service for electricity agreements, providing impartial information to help consumers make informed decisions about their electricity contracts.
Sources: Elpriskollen official site
Elpriskollen can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Elpriskollen official site
Elpriskollen is used by Swedish consumers and households who want to compare and switch electricity contracts to find better prices and terms.
Sources: Elpriskollen official site
Elpriskollen scores 18/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Elpriskollen has a weak AI-visibility profile at 18/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #1,491,535 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 35/100. In a live check, Claude could already identify Elpriskollen from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Elpriskollen: Elor Energy, Inc. (67/100), Eletrobras (67/100), Energean (67/100), ENERGIE-FACHBERATER (67/100).
A step up - brands to learn from: Yellow Door Energy (71/100), Yazaki Group (71/100).
Category leader: Electrek (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.