Jämför elavtal, sänk elräkningen
Elskling (elskling.se) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Energy & Utilities brands, E-commerce brands, in the 44th percentile of 6609 Energy & Utilities brands.
Elskling (elskling.se) is a Swedish digital comparison service for electricity contracts. It allows households and small businesses to compare electricity prices based on their own consumption and postal code, with the aim of lowering electricity bills. The service is free to use and offers switching of electricity providers without the customer needing to contact the electricity company directly. Elskling positions itself as a trustworthy, cost-free comparison platform targeting Swedish consumers and smaller businesses seeking better electricity deals.
| Brand Name | Elskling |
|---|---|
| Domain | elskling.se |
| Industry | Energy & Utilities, E-commerce |
| Main Competitors | Compricer (81/100), Elbynet, Elpriskollen (67/100), Zmarta (78/100), Bytaelbolag |
Moz Domain Authority 33/100 vs category average 39 / leader 92 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,369,085 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Jämför elavtal utifrån din förbrukning och se om du kan sänka elräkningen. Fyll i postnummer, jämför priser och byt elavtal - kostnadsfritt." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 6 JSON-LD block(s), Organization schema, FAQ schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:type, canonical.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Vue.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Elskling?", Claude could identify the brand as of October 2026. Elskling is a Swedish online comparison service that helps consumers compare and switch electricity contracts and providers to find cheaper energy deals. Best known for Comparing electricity prices and contracts for Swedish households to help them switch to cheaper providers.
When asked "Best brands similar to Elskling?", Claude would recommend Elskling as of October 2026. It's a known player in the Swedish electricity comparison market, so it would be relevant to mention alongside similar services like Compricer or Elskling's competitors.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Elskling's main competitors in Energy & Utilities: Compricer (81/100), Elpriskollen (67/100), Zmarta (78/100).
Sources: Brand Analyzer scan
Elskling has limited AI-search visibility, scoring 44/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 67, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Elskling official site
Elskling offers a digital comparison tool for electricity contracts, allowing users to input their postal code and consumption data to view a range of electricity prices from different providers. It also facilitates switching electricity contracts on behalf of the user, providing access to exclusive pricing not always available directly through electricity companies.
Sources: Elskling official site
Elskling scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Energy & Utilities options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Elskling official site
Elskling is a Swedish online service that allows consumers and small businesses to compare electricity contracts based on their own consumption data. It operates as a free, digital platform where users enter their postal code to see available electricity prices and plans, with the aim of helping them switch to a cheaper or better-suited electricity agreement.
Sources: Elskling official site
Elskling compares electricity contracts for Swedish households and small businesses by analyzing their consumption and location (via postal code). It presents available electricity prices, including exclusive deals not always listed directly by electricity companies, and facilitates switching providers without the customer needing to contact the electricity company themselves.
Sources: Elskling official site
Elskling can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Elskling official site
Elskling is known for being a free, digital comparison tool for electricity contracts in Sweden, helping users find better electricity prices based on their actual consumption and enabling an easy switch of provider without direct contact with electricity companies.
Sources: Elskling official site
Elskling is used by Swedish households looking to lower their electricity bills, as well as smaller businesses seeking better electricity contract terms. The service targets consumers who want an easy, digital way to compare and switch electricity providers without having to contact companies directly.
Sources: Elskling official site
Elskling scores 44/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Elskling has a limited AI-visibility profile at 44/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (67/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,369,085 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and a low Moz Domain Authority of 33/100. In a live check, Claude could already identify Elskling from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Elskling: Ellwood (75/100), egeplast (75/100), Green Project Technologies (75/100), Stedin (75/100).
A step up - brands to learn from: ZeroNorth (81/100), The York Water Company (81/100).
Category leader: Electrek (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.