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Eltako (eltako.com) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Manufacturing brands, Technology brands, Energy & Utilities brands, in the 52nd percentile of 24067 Manufacturing brands.
Eltako is a German manufacturer specializing in actuators and sensors for building automation. The company develops solutions for comfortable, energy-efficient home and building installations, offering both decentralized and centralized actuator systems. Its products enable flexible installation, reduced wiring effort, and wireless communication between devices. Eltako targets electricians, installers, and building owners seeking modern smart home and building automation technology.
| Brand Name | Eltako |
|---|---|
| Domain | eltako.com |
| Industry | Manufacturing, Technology |
| Main Competitors | Gira, Jung, Busch-Jaeger, Theben (75/100), Hager (86/100), ABB (76/100), Siemens (91/100), Insta |
Moz Domain Authority 41/100 vs category average 36 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #322,416 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Eltako appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Eltako entwickelt innovative Aktoren und Sensoren für eine komfortable, energieeffiziente Gebäudeautomation." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: WordPress, Ghost, React, Vue.
Social footprint: verified profiles on Instagram, YouTube, X (Twitter), LinkedIn, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Eltako?", Claude could identify the brand as of October 2026. Eltako is a German manufacturer specializing in electrical installation technology, including relays, timers, switches, and building automation components, particularly known for its Baureihe (series) of impulse relays and time switches used in residential and commercial wiring. Best known for Impulse relays and wireless (Funk) building automation components for electrical installations.
When asked "Best brands similar to Eltako?", Claude would recommend Eltako as of October 2026. Eltako is a well-established, respected name in German electrical installation and smart building technology, so it's worth mentioning alongside brands like Gira or Jung.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Eltako's main competitors in Manufacturing: Theben (75/100), Hager (86/100), ABB (76/100), Siemens (91/100).
Sources: Brand Analyzer scan
Eltako has limited AI-search visibility, scoring 39/100 on Brand Analyzer's AI visibility composite (visibility 38, trust 33, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Eltako official site
Eltako scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Eltako official site
Eltako is a German manufacturer of electrical switching and automation technology, specializing in actuators and sensors used in smart home and building automation systems.
Sources: Eltako official site
Eltako develops and manufactures actuators and sensors for building automation, offering both decentralized and centralized solutions that support flexible installation, reduced wiring, and wireless device communication, aimed at creating comfortable and energy-efficient buildings.
Sources: Eltako official site
Eltako can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Eltako official site
Eltako offers actuators and sensors for building automation, including both decentralized and centralized actuator solutions. These products support flexible installation, minimize wiring requirements, and enable wireless communication between devices for smart home and building control.
Sources: Eltako official site
Eltako's products are used by electrical professionals (Elektrofachkräfte), installers, and building owners (Bauherren) who are implementing modern, energy-efficient home and building automation systems.
Sources: Eltako official site
Eltako scores 39/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Eltako has a weak AI-visibility profile at 39/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is trust (33/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #322,416 (Tranco) and a Moz Domain Authority of 41/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Eltako from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Eltako: ElectroSport (76/100), Elecon (76/100), Emami Ltd (76/100), Emco Plastics (76/100).
A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.