Make It Your Game
Elverys (elverys.ie) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Sports & Fitness brands, E-commerce brands, Fashion & Apparel brands, in the 75th percentile of 4346 Sports & Fitness brands.
Elverys is an Irish sports retail company, trading as Intersport Elverys, founded in 1847. It offers a wide range of sportswear, footwear, and equipment for various sports and fitness activities, sourced from top international brands. As part of the global Intersport network, Elverys operates a nationwide store presence in Ireland and an e-commerce platform, serving athletes, sports enthusiasts, and families across the country.
| Brand Name | Elverys |
|---|---|
| Domain | elverys.ie |
| Industry | Sports & Fitness, E-commerce |
| Founded | 1847 |
| Parent Company / Owner | Intersport |
| Main Competitors | Life Style Sports (86/100), JD Sports (75/100), Sports Direct (87/100), Decathlon (71/100), Champion Sports |
Moz Domain Authority 46/100 vs category average 45 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #59,228 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Shop at Intersport Elverys, Ireland" (Meta description: 5 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 4 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify, Ghost.
Social footprint: verified profiles on Instagram, YouTube, X (Twitter); no detected presence on Facebook, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Elverys?", Claude could identify the brand as of September 2026. Elverys is a long-running Irish sports retail chain, formerly known as Elverys Sports (and before that Elverys Elverys or 'Elvery's'), selling sportswear, footwear, and equipment across many stores in Ireland as well as online. Best known for Being one of Ireland's largest and oldest sports retail chains.
When asked "Best brands similar to Elverys?", Claude would recommend Elverys as of September 2026. It's a well-known and widely used sports retailer in Ireland, so it's a natural mention for Irish shoppers looking for sports gear.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Elverys's main competitors in Sports & Fitness: Life Style Sports (86/100), JD Sports (75/100), Sports Direct (87/100), Decathlon (71/100).
Sources: Brand Analyzer scan
Elverys has moderate AI-search visibility, scoring 53/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 68, recommendation 72). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Elverys official site
Elverys was founded in 1847. Elverys operates in the Sports & Fitness category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Elverys offers sportswear, footwear, and sports equipment covering a wide range of sports and fitness activities. As part of Intersport, it stocks products from numerous top international and specialist sports brands, catering to athletes, casual sports participants, and families seeking gear for various sporting and fitness pursuits.
Sources: Elverys official site
Elverys scores 72/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Elverys official site
Elverys is an Irish sports retail company, operating as Intersport Elverys, that sells sportswear, footwear, and equipment through physical stores across Ireland and an online store at elverys.ie. It was founded in 1847 and is part of the international Intersport retail group.
Sources: Elverys official site
Elverys sells sportswear, footwear, and sports equipment for a wide range of sports and fitness activities, catering to athletes and sports enthusiasts of all levels. It operates both physical retail stores throughout Ireland and an e-commerce website, offering products from numerous international and local brands as part of the Intersport network.
Sources: Elverys official site
Elverys can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Elverys official site
Elverys is known for being one of Ireland's leading sports retailers, offering a broad selection of sportswear, footwear, and equipment from top brands. It is recognized for its long-standing presence in the Irish retail market, having been founded in 1847, and for its affiliation with the global Intersport buying group, which gives it access to a wide range of international brand partnerships.
Sources: Elverys official site
Elverys is used by sports enthusiasts, athletes of all levels, and families in Ireland who are looking for sportswear, footwear, and equipment for various sports and fitness activities. Its customer base spans casual fitness participants to more serious athletes seeking specific gear for their chosen sport.
Sources: Elverys official site
Elverys scores 53/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Elverys has a limited AI-visibility profile at 53/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (72/100) and its weakest is visibility (33/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #59,228 (Tranco) and a Moz Domain Authority of 46/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify Elverys from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Elverys: Elks (82/100), Dynastar Lange (82/100), Energica (82/100), Erreà (82/100).
A step up - brands to learn from: Yonex (91/100), Yakima (91/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.