Technical sportswear, made for teams
Erreà (errea.com) earns a Brand Analyzer score of 82 out of 100, placing it in the Strong Brand tier among Sports & Fitness brands, Fashion & Apparel brands, E-commerce brands. Among 1270 Sports & Fitness brands analyzed, Erreà ranks in the 76th percentile (category average 74, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 98/100, Digital Presence 100/100, Visual Identity 93/100, Messaging Clarity 100/100, Trust Foundation 73/100, AI Discoverability 68/100, Brand Authority 53/100.
Erreà is an Italian sports equipment company founded in 1988 and headquartered in Torrile, Italy. The company specializes in technical sportswear and teamwear, combining Italian craftsmanship with performance-oriented design. Erreà serves athletes, sports teams, clubs, and fans through official merchandising and localized regional shopping experiences. It operates as a supplier within the sports and fitness, fashion and apparel, and e-commerce categories, positioning itself as a global player in the technical sportswear and teamwear market.
| Brand Name | Erreà |
|---|---|
| Domain | errea.com |
| Industry | Sports & Fitness, Fashion & Apparel |
| Founded | 1988 |
| Headquarters | Torrile |
| Main Competitors | Kappa (89/100), Macron (87/100), Puma (93/100), Adidas (84/100), Joma, Nike (96/100), Umbro (86/100), Legea |
Moz Domain Authority 34/100 vs category average 42 / leader 93 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #282,716 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Erreà has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Enter the Erreà world: select your region to shop technical sportswear & teamwear." (Meta description: 13 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Erreà scores 57/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Erreà has a limited AI-visibility profile at 57/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (36/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #282,716 (Tranco). The main gaps holding it back: a low Moz Domain Authority of 34/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Erreà from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Erreà?", Claude could identify the brand as of August 2026. Erreà is an Italian sportswear and teamwear manufacturer founded in 1988, based in Torrile near Parma, that produces football kits, training gear, and athletic apparel for professional clubs and national teams as well as amateur and grassroots sports organizations. Best known for Manufacturing football/soccer kits and teamwear for European clubs and national federations.
When asked "Best brands similar to Erreà?", Claude would recommend Erreà as of August 2026. It's a legitimate and reasonably well-known Italian sports apparel brand with a solid presence in football kit sponsorship, so it fits naturally alongside brands like Kappa, Macron, or Joma.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Erreà's main competitors include Kappa (89/100), Macron (87/100), Puma (93/100), Adidas (84/100), Joma. These companies compete in the Sports & Fitness space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
Erreà and Nike are competitors in Sports & Fitness. Brand Analyzer scores Erreà at 82/100 and Nike at 96/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to Erreà include Kappa (89/100), Macron (87/100), Puma (93/100), Adidas (84/100), Joma. Each is an established option in the Sports & Fitness space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
Erreà has moderate AI-search visibility, scoring 57/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 36, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Erreà official site
Erreà was founded in 1988. Erreà operates in the Sports & Fitness category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Erreà is headquartered in Torrile. Erreà operates in the Sports & Fitness category.
Sources: Wikidata
Erreà scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Erreà official site
Erreà is an Italian sports equipment company founded in 1988 and headquartered in Torrile, Italy. It supplies technical sportswear and teamwear to athletes, teams, and clubs, and operates as a supplier within the global sports apparel industry.
Sources: Erreà official site
Erreà can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Erreà official site
Erreà offers technical sportswear, teamwear, and official merchandising designed for athletes, sports teams, and clubs. Its product range is tailored to performance needs and is made available through a region-specific e-commerce shopping experience.
Sources: Erreà official site
Erreà designs, manufactures, and sells technical sportswear and teamwear, along with official merchandising, for athletes, sports teams, and clubs. The company offers localized, region-specific shopping experiences through its e-commerce platform, delivering apparel intended to support athletic performance.
Sources: Erreà official site
Erreà's products are used by athletes, sports teams, clubs, and fans seeking technical sportswear, teamwear, and official merchandising. Its offerings target both competitive sports participants and fans who purchase team-related apparel and merchandise.
Sources: Erreà official site
Ranked closest to Erreà: David Lloyd Clubs (82/100), Dartfish (82/100), FIFA Official Store (82/100), Firstbeat (82/100).
A step up - brands to learn from: theSkimm (91/100), Vivid Seats (91/100).
Category leader: Complex (97/100).