India's Premium Online Lingerie Shop
Enamor (enamor.co.in) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Fashion & Apparel brands, E-commerce brands, in the 51st percentile of 4591 Fashion & Apparel brands.
Enamor is an Indian lingerie brand owned by Modenik Lifestyle Pvt. Ltd., operating as an online shop selling bras, panties, nightwear, sportswear, and athleisure for women. The brand positions itself as a premium provider of well-fitting, comfortable innerwear and loungewear, targeting women in India seeking quality and style. Its offerings span everyday and specialized lingerie categories along with activewear designed for fit and functionality.
| Brand Name | Enamor |
|---|---|
| Domain | enamor.co.in |
| Industry | Fashion & Apparel, E-commerce |
| Parent Company / Owner | Modenik Lifestyle Pvt. Ltd. |
| Main Competitors | Zivame (81/100), Clovia (86/100), PrettySecrets (54/100), Amante, Triumph (82/100), Jockey India (87/100), Lovable |
Moz Domain Authority 30/100 vs category average 47 / leader 93 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #689,612 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Enamor® is India's premium online lingerie shop featuring a range of trendy bras, panties, nightwear, sportswear and athleisure. Buy women’s innerwear with us & get the…" (Meta description: 28 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on Instagram, YouTube, LinkedIn, GitHub; no detected presence on Facebook, X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Enamor?", Claude could identify the brand as of September 2026. Enamor is an Indian women's lingerie and intimate apparel brand known for offering functional, well-fitted bras and innerwear including maternity and plus-size ranges. It was one of the early premium lingerie brands to focus on fit science and comfort in the Indian market. Best known for Premium, comfort-focused lingerie and bras for Indian women, including specialized fits like maternity and plus-size.
When asked "Best brands similar to Enamor?", Claude would recommend Enamor as of September 2026. It's a well-established and respected name in Indian intimate apparel, so it's a natural mention alongside brands like Zivame or Clovia.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Enamor's main competitors in Fashion & Apparel: Zivame (81/100), Clovia (86/100), PrettySecrets (54/100), Triumph (82/100), Jockey India (87/100).
Sources: Brand Analyzer scan
Enamor offers a range of women's innerwear including bras and panties, as well as nightwear, loungewear, sportswear, and athleisure. These products are designed to provide comfort, style, and a proper fit, and are available for purchase through the brand's online store.
Sources: Enamor official site
Enamor is an Indian lingerie and athleisure brand owned by Modenik Lifestyle Pvt. Ltd. It operates as an online retailer offering premium women's innerwear, nightwear, and sportswear through its website enamor.co.in.
Sources: Enamor official site
Enamor has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 26, trust 32, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Enamor official site
Enamor designs, markets, and sells women's innerwear including bras and panties, along with nightwear, loungewear, and athleisure/sportswear. It operates primarily as an e-commerce platform, providing customers with a range of styles aimed at achieving a good fit and comfort.
Sources: Enamor official site
Enamor scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Fashion & Apparel options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Enamor official site
Enamor can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Enamor official site
Enamor is known for being a premium Indian lingerie brand that emphasizes fit, comfort, and trendy design across bras, panties, nightwear, and sportswear. It is recognized as one of India's established players in the online lingerie and athleisure retail space.
Sources: Enamor official site
Enamor's products are used by women in India who are looking for premium, well-fitting lingerie, nightwear, and activewear. The brand targets customers seeking a combination of comfort, style, and functionality in their innerwear and athleisure choices.
Sources: Enamor official site
Enamor scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Enamor has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is visibility (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #689,612 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 30/100 and thin schema.org structured data. In a live check, Claude could already identify Enamor from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Enamor: Elomi (79/100), Edward Green (79/100), Equiline (79/100), éS Skateboarding (79/100).
A step up - brands to learn from: Zucchetti (81/100), Zivame (81/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.