Enough Is Enough Brand Score: 83/100 - Strong Brand tier

Making the Internet Safer for Kids

Enough Is Enough (enough.org) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Education brands, Government brands, in the 92nd percentile of 30283 Non-profit brands.

Evidence

Moz Domain Authority 58/100 vs category average 46 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #696,925 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

Enough Is Enough appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.

The homepage meta description reads "From cyber predators to harmful content, Enough Is Enough® works through advocacy and education to make the internet safer for every child." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Detected tech stack: Cloudflare, WordPress, Ghost.

Social footprint: verified profiles on Facebook, X (Twitter), Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Recommendations

AI visibility

Enough Is Enough scores 54/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Enough Is Enough has a limited AI-visibility profile at 54/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (62/100) and its weakest is visibility (46/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #696,925 (Tranco) and a Moz Domain Authority of 58/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data.

Visibility - 46/100

Trust - 62/100

Recommendation likelihood - 58/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to Enough Is Enough: English Heritage (83/100), World Endometriosis Society (83/100), Enterprise Community Partners (83/100), Entertainment Community Fund (83/100).

A step up - brands to learn from: Workaway (91/100), WHYY (91/100).

Category leader: Change.org (97/100).

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