Shaping the future of entertainment
Entain (entain.com) scores 52 out of 100 on Brand Analyzer, placing it in the Early Stage tier among Media & Entertainment brands, Technology brands, Other brands, in the 2nd percentile of 27401 Media & Entertainment brands.
Entain is a British sports betting and gambling company headquartered in the Isle of Man. Founded in 2004, it operates a portfolio of betting and gaming brands across global markets, combining technology-driven platforms with a stated commitment to responsible gambling. The company is led by CEO Shay Segev and positions itself as a leader in the sports betting and interactive gaming industry, serving adult consumers interested in sports betting, online gaming, and interactive entertainment.
| Brand Name | Entain |
|---|---|
| Domain | entain.com |
| Industry | Media & Entertainment, Technology |
| Founded | 2004 |
| Headquarters | Isle of Man |
| CEO | Shay Segev |
| Main Competitors | Flutter Entertainment (83/100), 888 Holdings (82/100), Bet365 (83/100), DraftKings (92/100), Caesars Entertainment (92/100), Betsson AB (90/100), MGM Resorts International (78/100) |
Moz Domain Authority 14/100 vs category average 52 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "The webpage could not be loaded because:" (Meta description: 7 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Entain?", Claude could identify the brand as of October 2026. Entain is a global sports betting and gaming company based in the UK, formed from the rebranding of GVC Holdings in 2020, and it owns a large portfolio of gambling brands including Ladbrokes, Coral, bwin, and partyPoker. Best known for Being one of the world's largest sports betting and gaming groups, owning Ladbrokes and Coral.
When asked "Best brands similar to Entain?", Claude would recommend Entain as of October 2026. It's a major player in the online gambling and sports betting industry, so it's relevant when discussing top gaming companies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Entain's main competitors in Media & Entertainment: Flutter Entertainment (83/100), 888 Holdings (82/100), Bet365 (83/100), DraftKings (92/100), Caesars Entertainment (92/100).
Sources: Brand Analyzer scan
Entain has low AI-search visibility, scoring 20/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 7, recommendation 27). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Entain official site
Entain was founded in 2004. Entain operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Entain scores 27/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Entain official site
Entain is a British sports betting and gambling company headquartered in the Isle of Man. Founded in 2004, it operates a diverse portfolio of betting and gaming brands across multiple international markets. The company is led by CEO Shay Segev and is classified within the Media & Entertainment and Technology sectors due to its reliance on digital platforms and interactive gaming technology.
Sources: Entain official site
Entain can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Entain official site
Entain operates a portfolio of sports betting and online gaming brands, providing betting and interactive gaming services to adult consumers across global markets. The company combines technology platforms with gaming operations and emphasizes responsible gambling practices as part of its business approach.
Sources: Entain official site
Entain's services are used by adult consumers interested in sports betting, online gaming, and interactive entertainment across global markets.
Sources: Entain official site
Entain scores 20/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Entain has a weak AI-visibility profile at 20/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (27/100) and its weakest is trust (7/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 14/100 and thin schema.org structured data. In a live check, Claude could already identify Entain from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Entain: Dushuzhe (52/100), DP World Tour (52/100), ESPN BET (52/100), Fiery Feeds (52/100).
A step up - brands to learn from: Zinda Magazine (56/100), Zeneverzum (56/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.