We are sense-makers
Epinion (epinion.dk) scores 70 out of 100 on Brand Analyzer, placing it in the Developing tier among Marketing & Advertising brands, SaaS brands, Other brands, in the 24th percentile of 8342 Marketing & Advertising brands.
Epinion is a Danish company, founded in 2000 and headquartered on Ryesgade, that specializes in transforming large volumes of data into clear insights and advisory services. It helps businesses, organizations, and institutions understand their market, stakeholders, and decision-making landscape through research-based analysis. Epinion operates in the Marketing & Advertising, SaaS, and broader data insights categories, positioning itself as a trusted partner for data-driven decision-making.
| Brand Name | Epinion |
|---|---|
| Domain | epinion.dk |
| Industry | Marketing & Advertising, SaaS |
| Founded | 2000 |
| Headquarters | Ryesgade |
| Main Competitors | Ipsos (93/100), Kantar (85/100), YouGov (90/100), Userneeds (60/100), Voxmeter (75/100), Wilke (81/100), GfK (82/100), Nielsen (90/100) |
Moz Domain Authority 24/100 vs category average 39 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "I Epinion destillerer vi mængder af data til klare indsigter og rådgivning til vores kunder, så de kan træffe beslutninger." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DA-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, X (Twitter), Instagram, GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Epinion?", Claude could identify the brand as of October 2026. Epinion is a Danish market research and analytics company that provides data-driven insights, surveys, and consulting services to businesses and public sector organizations in Denmark and other Nordic countries. Best known for Market research and survey-based analytics for business and public sector clients in Scandinavia.
When asked "Best brands similar to Epinion?", Claude would recommend Epinion as of October 2026. It's a well-established market research firm in the Nordic region, so it would be relevant to mention alongside similar insights and analytics companies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Epinion's main competitors in Marketing & Advertising: Ipsos (93/100), Kantar (85/100), YouGov (90/100), Userneeds (60/100), Voxmeter (75/100).
Sources: Brand Analyzer scan
Epinion has low AI-search visibility, scoring 22/100 on Brand Analyzer's AI visibility composite (visibility 15, trust 23, recommendation 34). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Epinion official site
Epinion was founded in 2000. Epinion operates in the Marketing & Advertising category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Epinion is headquartered in Ryesgade. Epinion operates in the Marketing & Advertising category.
Sources: Wikidata
Epinion scores 34/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Marketing & Advertising options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Epinion official site
Epinion is a Danish data insights and advisory company founded in 2000 and headquartered on Ryesgade. It specializes in converting large volumes of data into clear, actionable insights to help organizations make informed decisions.
Sources: Epinion official site
Epinion distills vast amounts of data into clear insights and expert advisory services. It helps businesses, organizations, and institutions understand their market, stakeholders, and decision-making environment through research-based analysis, enabling clients to make confident, data-driven decisions.
Sources: Epinion official site
Epinion can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Epinion official site
Epinion's services are used by businesses, organizations, and institutions that seek data-driven insights and advisory support to understand their market, stakeholders, and decision-making environment.
Sources: Epinion official site
Epinion scores 22/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Epinion has a weak AI-visibility profile at 22/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (34/100) and its weakest is visibility (15/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 24/100 and thin schema.org structured data. In a live check, Claude could already identify Epinion from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Epinion: Elastic (70/100), e:cue (70/100), eTail Palm Springs (70/100), Eventseye (70/100).
A step up - brands to learn from: Zocket (71/100), ZenX Academy (71/100).
Category leader: Accenture (97/100).
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