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Voxmeter (voxmeter.dk) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Marketing & Advertising brands, Other brands, in the 44th percentile of 8472 Marketing & Advertising brands.
Voxmeter is a Danish analysis institute founded in 1997 that provides market research, opinion polls, surveys, and interview-based data collection for private and public organizations in Denmark and abroad. The company offers full consulting on survey design, question formulation, and reporting, combined with qualitative and quantitative methods for data and interview collection. Voxmeter positions itself as a full-service research provider serving clients with needs for market analyses, opinion measurement, and structured studies.
| Brand Name | Voxmeter |
|---|---|
| Domain | voxmeter.dk |
| Industry | Marketing & Advertising, Other |
| Founded | 1997 |
| Main Competitors | Epinion (70/100), YouGov (90/100), Kantar (85/100), Norstat (75/100), Userneeds (60/100), Megafon (86/100), Ipsos (93/100) |
Moz Domain Authority 40/100 vs category average 38 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #4,376,740 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Få hjælp til dine analyser, meningsmålinger, spørgeskemaer og interviewarbejde for både private, og offentlige virksomheder i ind- og udland | Voxmeter" (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DA-only, limiting citation in English-language AI answers.
Detected tech stack: PHP, Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Facebook, X (Twitter), LinkedIn, YouTube, Instagram; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Voxmeter?", Claude could not identify the brand as of October 2026. I don't have reliable information on Voxmeter specifically, likely because it's a smaller Danish marketing/research firm with limited international web presence.
When asked "Best brands similar to Voxmeter?", Claude would not surface Voxmeter as of October 2026. I can't confidently recommend a company I don't have verified details about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Voxmeter's main competitors in Marketing & Advertising: Epinion (70/100), YouGov (90/100), Kantar (85/100), Norstat (75/100), Userneeds (60/100).
Sources: Brand Analyzer scan
Voxmeter has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 13, trust 52, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Voxmeter official site
Voxmeter was founded in 1997. Voxmeter operates in the Marketing & Advertising category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Voxmeter offers market research and analysis services, including opinion polls, surveys, and interview-based data collection. Its offerings include consulting on survey design, question formulation, and reporting, along with a range of qualitative and quantitative research methods tailored to the needs of private and public sector clients in Denmark and internationally.
Sources: Voxmeter official site
Voxmeter scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Marketing & Advertising options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Voxmeter official site
Voxmeter is a Danish analysis institute, founded in 1997, that specializes in market research, opinion polls, surveys, and interview-based studies. It serves both private and public sector organizations in Denmark and internationally, offering expertise across qualitative and quantitative research methods.
Sources: Voxmeter official site
Voxmeter conducts market analyses, opinion polls, surveys, and interviews on behalf of private and public organizations. Its services include advising on survey design, formulating questions, and producing final reports. The company uses a combination of qualitative and quantitative methods to collect and analyze data for clients in Denmark and abroad.
Sources: Voxmeter official site
Voxmeter can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Voxmeter official site
Voxmeter's clients include both private and public sector organizations in Denmark and abroad that require market analyses, opinion polls, and structured surveys. These organizations use Voxmeter's services to gather insights and data to support decision-making and strategic planning.
Sources: Voxmeter official site
Voxmeter scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Voxmeter has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (52/100) and its weakest is visibility (13/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #4,376,740 (Tranco) and a Moz Domain Authority of 40/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check (October 2026), Claude could not identify Voxmeter from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Voxmeter: VitaminT (75/100), Vistar Media (75/100), VoxusPR (75/100), Vyrill (75/100).
A step up - brands to learn from: Ziba Design (81/100), Zeno Group (81/100).
Category leader: Accenture (97/100).
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