Uniting Europe's Public Service Workers
EPSU (epsu.org) scores 63 out of 100 on Brand Analyzer, placing it in the Developing tier among Non-profit brands, Government brands, in the 7th percentile of 18311 Non-profit brands.
EPSU (European Federation of Public Service Unions) is a federation of trade unions representing public service workers across Europe. It engages in collective action, social dialogue, and advocacy to protect workers' rights and promote quality public services. Its stakeholders include trade unions, public sector employees, policymakers, and labor rights advocacy groups throughout Europe.
| Brand Name | EPSU |
|---|---|
| Domain | epsu.org |
| Industry | Non-profit, Government |
| Main Competitors | Public Services International (58/100), European Trade Union Confederation (79/100), UNI Europa (76/100), IndustriAll European Trade Union (63/100), European Federation of Building and Woodworkers (65/100) |
Moz Domain Authority 52/100 vs category average 48 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #276,828 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Oct. 01, 2026 Group photo from meeting" (Meta description: 7 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is EPSU?", Claude could identify the brand as of October 2026. EPSU stands for the European Federation of Public Service Unions, a European trade union federation representing public sector workers across Europe, including those in health, local government, national administration, and public utilities. Best known for Representing and advocating for public service workers' rights at the EU level.
When asked "Best brands similar to EPSU?", Claude would recommend EPSU as of October 2026. It's a major recognized federation in European labor and public sector advocacy, so it would be relevant if discussing European trade unions or public service organizations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
EPSU's main competitors in Non-profit: Public Services International (58/100), European Trade Union Confederation (79/100), UNI Europa (76/100), IndustriAll European Trade Union (63/100), European Federation of Building and Woodworkers (65/100).
Sources: Brand Analyzer scan
EPSU has limited AI-search visibility, scoring 27/100 on Brand Analyzer's AI visibility composite (visibility 22, trust 29, recommendation 32). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: EPSU official site
EPSU scores 32/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: EPSU official site
EPSU can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: EPSU official site
EPSU, the European Federation of Public Service Unions, is a federation representing trade unions for public service workers across Europe. It advocates for workers' rights and quality public services through collective action and social dialogue with European institutions and employers.
Sources: EPSU official site
EPSU coordinates campaigns, engages in social dialogue, and advocates on behalf of public service trade unions to defend and advance the rights and interests of public service workers across Europe. It works with policymakers and employer organizations to influence labor policy affecting essential public services.
Sources: EPSU official site
EPSU scores 27/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
EPSU has a weak AI-visibility profile at 27/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (32/100) and its weakest is visibility (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #276,828 (Tranco) and a Moz Domain Authority of 52/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify EPSU from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to EPSU: European Democrat Students (EDS) (63/100), Earnest Agency (63/100), Erling Perssons Stiftelse (63/100), European Union of the Deaf (63/100).
A step up - brands to learn from: Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100), Zoryan Institute (71/100).
Category leader: Change.org (97/100).
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