Independent music, boldly reimagined
Erased Tapes (erasedtapes.com) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, E-commerce brands, in the 58th percentile of 27363 Media & Entertainment brands.
Erased Tapes is a British independent record label founded in 2007 by Robert Raths and based in London. The label describes itself as championing genre-defying, boundary-pushing artists outside mainstream music industry norms. It operates within the Media & Entertainment and E-commerce categories, offering recorded music and related products to listeners seeking innovative, independent sounds. Erased Tapes positions itself as a curated alternative to conventional, commercially-driven record labels.
| Brand Name | Erased Tapes |
|---|---|
| Domain | erasedtapes.com |
| Industry | Media & Entertainment, E-commerce |
| Founded | 2007 |
| Headquarters | London |
| Main Competitors | 4AD (82/100), Warp Records (61/100), Ninja Tune (82/100), City Slang (83/100), Bella Union (77/100), Domino Recording Company (82/100) |
Moz Domain Authority 51/100 vs category average 52 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,053,480 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Erased Tapes appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Founded by sonic architect and explorer Robert Raths aka ghostworker in 2007, Erased Tapes is a truly independent record label that has disrupted the…" (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Instagram, Facebook, YouTube, X (Twitter), GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Erased Tapes?", Claude could identify the brand as of October 2026. Erased Tapes is a London-based independent record label founded by Robert Raths in 2007, known for releasing genre-blending ambient, neoclassical, and experimental electronic music. It has been home to artists like Nils Frahm, Ólafur Arnalds, A Winged Victory for the Sullen, and Best known for Being a curated independent label at the forefront of modern neoclassical and ambient music, closely associated with Nils Frahm.
When asked "Best brands similar to Erased Tapes?", Claude would recommend Erased Tapes as of October 2026. It's one of the most respected and distinctive labels in the contemporary ambient/neoclassical scene, so it would naturally come up alongside labels like 130701 or Ghostly International.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Erased Tapes's main competitors in Media & Entertainment: 4AD (82/100), Warp Records (61/100), Ninja Tune (82/100), City Slang (83/100), Bella Union (77/100).
Sources: Brand Analyzer scan
Erased Tapes has limited AI-search visibility, scoring 42/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 49, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Erased Tapes official site
Erased Tapes was founded in 2007. Erased Tapes operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Erased Tapes is headquartered in London. Erased Tapes operates in the Media & Entertainment category.
Sources: Wikidata
Erased Tapes scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Erased Tapes official site
Erased Tapes is a British independent record label founded in 2007 by Robert Raths, headquartered in London. It is known as a genre-defying music label that operates outside the structures of major commercial record companies, focusing on curating artists it considers sonically innovative and independent in spirit.
Sources: Erased Tapes official site
Erased Tapes can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Erased Tapes official site
Erased Tapes signs, produces, and distributes music from independent artists whose work is described as genre-defying and boundary-pushing. As a record label, it curates an artist roster, releases recordings, and sells music-related products through e-commerce channels, positioning itself as an alternative to mainstream, commercially-driven labels.
Sources: Erased Tapes official site
Erased Tapes' audience includes music lovers, independent artists, and listeners who seek innovative, boundary-pushing sounds outside mainstream pop culture. The label targets people interested in genre-defying, artistically driven music rather than conventional, commercially-oriented pop releases.
Sources: Erased Tapes official site
Erased Tapes scores 42/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Erased Tapes has a limited AI-visibility profile at 42/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (49/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,053,480 (Tranco) and a Moz Domain Authority of 51/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Erased Tapes from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Erased Tapes: Equibase (78/100), Episode (78/100), ESI (78/100), Esther Perel (78/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Change.org (97/100).
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