Das modernste Banking Österreichs
Erste Bank (erstebank.at) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Finance brands, SaaS brands, in the 34th percentile of 14147 Finance brands.
Erste Bank is an Austrian bank headquartered in Vienna, founded in 1819 and part of Erste Group. It offers retail banking services including checking accounts, savings, loans, investments, and pension planning, combined with digital banking through its George platform. The bank targets private customers of all ages in Austria, from children and students to adults, positioning itself as a modern, digitally-focused financial services provider.
| Brand Name | Erste Bank |
|---|---|
| Domain | erstebank.at |
| Industry | Finance, SaaS |
| Founded | 1819 |
| Headquarters | Vienna |
| Parent Company / Owner | Erste Group |
| Main Competitors | Raiffeisen Bank (74/100), Bank Austria (74/100), BAWAG (73/100), Volksbank (69/100), ING Austria (60/100), N26 (91/100) |
Moz Domain Authority 38/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,467,523 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Erste Bank has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Das modernste Banking Österreichs: Girokonto und Internetbanking, Sparen und Kredit, Anlegen und Vorsorgen - bei der Erste Bank finden Sie alles für Ihr Geldleben." (Meta description: 24 words (ideal length). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 4 JSON-LD block(s), Organization schema, FAQ schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Apache.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram; no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Erste Bank?", Claude could identify the brand as of October 2026. Erste Bank is one of Austria's largest retail and commercial banks, part of the Erste Group, offering banking services like accounts, loans, mortgages, and investment products to individuals and businesses. It has a long history dating back to 1819 as Austria's first savings bank Best known for Being Austria's oldest savings bank and a major financial group across Central and Eastern Europe.
When asked "Best brands similar to Erste Bank?", Claude would recommend Erste Bank as of October 2026. It's a major, well-established bank in Austria and CEE, so it would naturally come up when discussing top banking brands in that region.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Erste Bank's main competitors in Finance: Raiffeisen Bank (74/100), Bank Austria (74/100), BAWAG (73/100), Volksbank (69/100), ING Austria (60/100).
Sources: Brand Analyzer scan
Erste Bank offers a range of financial products including checking accounts (Girokonto), internet and digital banking (via the George platform), savings accounts, credit and loan products, investment services, and retirement/pension planning (Vorsorge). These products are tailored to different customer segments such as students, children, and adult investors.
Sources: Erste Bank official site
Erste Bank is an Austrian bank founded in 1819, headquartered in Vienna, and part of Erste Group. It provides retail banking services to private customers across Austria, combining traditional banking with digital tools for everyday financial management.
Sources: Erste Bank official site
Erste Bank has moderate AI-search visibility, scoring 55/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 33, recommendation 64). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Erste Bank official site
Erste Bank was founded in 1819. Erste Bank operates in the Finance category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Erste Bank is headquartered in Vienna. Erste Bank operates in the Finance category.
Sources: Wikidata
Erste Bank provides retail banking services including checking accounts (Girokonto), savings products, loans and credit, investment solutions, and pension/retirement planning. It also offers digital banking through its George platform, allowing customers to manage their finances online and via mobile.
Sources: Erste Bank official site
Erste Bank scores 64/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Erste Bank official site
Erste Bank can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Erste Bank official site
Erste Bank serves private customers in Austria across all age groups, including children, teenagers, students, and adults. Its customer base includes individuals seeking everyday banking services like checking accounts and savings, as well as those looking for credit, investment, and retirement planning solutions.
Sources: Erste Bank official site
Erste Bank is known for being one of Austria's leading banks, combining a long history dating back to 1819 with modern digital banking services, particularly its George digital banking platform. It is recognized for offering a broad range of financial products tailored to different customer groups, including children, students, and adults.
Sources: Erste Bank official site
Erste Bank is owned by or part of Erste Group. Erste Bank operates in the Finance category.
Sources: Wikidata
Erste Bank is popular in Austria due to its combination of traditional banking services with modern digital offerings like the George platform. It appeals to a wide range of customers, from children and students to adults, by providing accessible banking solutions for different life stages, including checking accounts, savings, credit, and investment products.
Sources: Erste Bank official site
Erste Bank scores 55/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Erste Bank has a limited AI-visibility profile at 55/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (33/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #1,467,523 (Tranco). The main gaps holding it back: a low Moz Domain Authority of 38/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Erste Bank from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Erste Bank: Entrepreneurs Roundtable Accelerator (ERA) (73/100), Environmental Finance (73/100), The ESOP Association (73/100), ICE Digital Trade (73/100).
A step up - brands to learn from: Zurich Italia (81/100), Zurich Insurance Group (81/100).
Category leader: Stripe (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.