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Raiffeisen (raiffeisen.at) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Finance brands, SaaS brands, Technology brands, in the 39th percentile of 14167 Finance brands.
Raiffeisen (raiffeisen.at) is the central institution of the Austrian co-operative banking group Raiffeisen, headquartered in Vienna and part of Raiffeisen Zentralbank Österreich. It provides banking, investment, and credit card services to private customers in Austria through both digital and traditional channels. The brand combines established banking trust with digital tools such as Mein ELBA online banking and the Börse360° investment app, positioning itself as a leading Austrian bank for comprehensive financial solutions.
| Brand Name | Raiffeisen |
|---|---|
| Domain | raiffeisen.at |
| Industry | Finance, SaaS |
| Founded | 2010 |
| Headquarters | Vienna |
| Parent Company / Owner | Raiffeisen Zentralbank Österreich |
| Main Competitors | Erste Bank (73/100), Bank Austria (74/100), BAWAG (73/100), Volksbank (69/100), N26 (91/100), ING Austria (60/100) |
Moz Domain Authority 49/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #44,649 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Raiffeisen appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Erleben Sie Banking neu mit Raiffeisen und profitieren Sie von den innovativen Angeboten im digitalen Bereich." (Meta description: 16 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on X (Twitter), LinkedIn, GitHub; no detected presence on Facebook, Instagram, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Raiffeisen?", Claude could identify the brand as of October 2026. Raiffeisen is a major Austrian banking group built on cooperative roots, offering retail banking, savings, loans, and insurance through a network of regional Raiffeisen banks across Austria. It's one of the country's largest financial institutions, with raiffeisen.at serving as a Best known for Being Austria's largest cooperative banking group with a dense network of local banks.
When asked "Best brands similar to Raiffeisen?", Claude would recommend Raiffeisen as of October 2026. It's a well-established, trusted name in Austrian banking that would naturally come up alongside other major Austrian or European cooperative banks.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Raiffeisen's main competitors in Finance: Erste Bank (73/100), Bank Austria (74/100), BAWAG (73/100), Volksbank (69/100), N26 (91/100).
Sources: Brand Analyzer scan
Raiffeisen has limited AI-search visibility, scoring 44/100 on Brand Analyzer's AI visibility composite (visibility 53, trust 29, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Raiffeisen official site
Raiffeisen was founded in 2010. Raiffeisen operates in the Finance category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Raiffeisen is headquartered in Vienna. Raiffeisen operates in the Finance category.
Sources: Wikidata
Raiffeisen scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Raiffeisen official site
Raiffeisen is the central institution of the Austrian co-operative banking group Raiffeisen, headquartered in Vienna and owned by Raiffeisen Zentralbank Österreich. It serves private individuals in Austria with banking, investment, and credit services.
Sources: Raiffeisen official site
Raiffeisen can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Raiffeisen official site
Raiffeisen offers banking, investment, and credit card solutions for private customers, accessible via digital tools like Mein ELBA online/mobile banking and the Börse360° investment app, as well as traditional branch-based services.
Sources: Raiffeisen official site
Raiffeisen is owned by or part of Raiffeisen Zentralbank Österreich. Raiffeisen operates in the Finance category.
Sources: Wikidata
Raiffeisen provides banking services to private customers, including online and mobile banking, investment tools, credit cards, and lending products, delivered through both digital platforms and traditional branch channels.
Sources: Raiffeisen official site
Raiffeisen is known for being a leading Austrian cooperative bank offering popular digital banking tools such as Mein ELBA online banking and the Börse360° investment app, combining traditional banking trust with modern digital services.
Sources: Raiffeisen official site
Raiffeisen is used by private individuals in Austria seeking comprehensive banking, investment, and credit solutions through both digital and traditional channels.
Sources: Raiffeisen official site
Raiffeisen scores 44/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Raiffeisen has a limited AI-visibility profile at 44/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (53/100) and its weakest is trust (29/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #44,649 (Tranco) and a Moz Domain Authority of 49/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Raiffeisen from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Raiffeisen: Quotus (74/100), Quotex (74/100), RapiCredit (74/100), Rask Media (74/100).
A step up - brands to learn from: Zurich Italia (81/100), Zurich Insurance Group (81/100).
Category leader: Stripe (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.