Notícias do Brasil e do mundo
Folha de S.Paulo (uol.com.br) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, in the 85th percentile of 37163 Media & Entertainment brands.
Folha de S.Paulo is a Brazilian daily newspaper founded in 1921, headquartered in São Paulo and owned by Grupo Folha. It provides news coverage on politics, economy, culture, sports, and entertainment for Brazilian readers, both nationally and internationally. Known for its historical credibility and tradition in journalism, Folha positions itself as an independent and reliable source of quality news, aiming to keep readers informed through constant updates on key events in Brazil and around the world.
| Brand Name | Folha de S.Paulo |
|---|---|
| Domain | uol.com.br |
| Industry | Media & Entertainment |
| Founded | 1921 |
| Headquarters | São Paulo |
| Parent Company / Owner | Grupo Folha |
| Main Competitors | O Globo, Estadão (76/100), UOL (83/100), G1, Veja, CNN Brasil (88/100), Exame (90/100) |
Moz Domain Authority 95/100 vs category average 50 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Folha de S.Paulo has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Siga a Folha e fique informado sobre tudo o que acontece no Brasil e no mundo. Notícias sobre política, economia, cultura, esporte, entretenimento e mais." (Meta description: 25 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 12 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is PT-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx.
Social footprint: verified profiles on Facebook, YouTube, GitHub; no detected presence on X (Twitter), LinkedIn, Instagram - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is UOL?", Claude could identify the brand as of August 2026. UOL (Universo Online) is one of Brazil's largest internet and media companies, offering news content, email services, entertainment portals, and web hosting/tech services. It's a pioneer of Brazilian internet media, founded in 1996 as a joint venture and later expanding into UOL Best known for Being Brazil's leading web portal and one of the first major Brazilian internet companies, known for its news portal and paid email/content subscription model.
When asked "Best brands similar to UOL?", Claude would recommend Folha de S.Paulo as of August 2026. UOL is a dominant and historically significant player in Brazilian digital media, so it would naturally come up when discussing top Brazilian media and internet companies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Folha de S.Paulo's main competitors in Media & Entertainment: Estadão (76/100), UOL (83/100), CNN Brasil (88/100), Exame (90/100).
Sources: Brand Analyzer scan
Folha de S.Paulo is a Brazilian daily newspaper founded in 1921, headquartered in São Paulo and owned by Grupo Folha. It is one of Brazil's most traditional and influential news outlets, covering politics, economy, culture, sports, and entertainment.
Sources: Folha de S.Paulo official site
Folha de S.Paulo has moderate AI-search visibility, scoring 70/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 80, recommendation 67). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Folha de S.Paulo official site
Folha de S.Paulo was founded in 1921. Folha de S.Paulo operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Folha de S.Paulo is headquartered in São Paulo. Folha de S.Paulo operates in the Media & Entertainment category.
Sources: Wikidata
Folha de S.Paulo produces and distributes news and journalistic content covering politics, economy, culture, sports, and entertainment. It reports on events in Brazil and internationally, aiming to keep readers informed through continuous updates.
Sources: Folha de S.Paulo official site
Folha de S.Paulo scores 67/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Folha de S.Paulo official site
Folha de S.Paulo offers journalistic content including news articles on politics, economy, culture, sports, and entertainment, covering both national and international events through its print and digital platforms.
Sources: Folha de S.Paulo official site
Folha de S.Paulo can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Folha de S.Paulo official site
Folha de S.Paulo is known for being one of Brazil's most traditional and influential newspapers, with a long history dating back to 1921. It is recognized for its historical credibility and comprehensive journalistic coverage of national and international affairs.
Sources: Folha de S.Paulo official site
Folha de S.Paulo is owned by or part of Grupo Folha. Folha de S.Paulo operates in the Media & Entertainment category.
Sources: Wikidata
Folha de S.Paulo is used by Brazilian readers interested in staying informed about politics, economy, culture, sports, and entertainment, who seek reliable and up-to-date news information.
Sources: Folha de S.Paulo official site
Folha de S.Paulo is popular due to its long-standing history since 1921, its reputation as one of Brazil's most traditional and influential newspapers, and its comprehensive coverage of politics, economy, culture, sports, and entertainment for Brazilian audiences.
Sources: Folha de S.Paulo official site
Folha de S.Paulo scores 70/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Folha de S.Paulo has a moderate AI-visibility profile at 70/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (80/100) and its weakest is visibility (65/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 95/100. The main gaps holding it back: thin schema.org structured data. In a live check, Claude could already identify Folha de S.Paulo from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
83 in November 2026, up from 76 in September 2026.
Ranked closest to Folha de S.Paulo: University of Nebraska Press (83/100), Universal Orlando Resort (83/100), Saarland (83/100), USC School of Cinematic Arts (83/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.