L'école des métiers du cinéma
ESRA (esra.edu) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Education brands, Media & Entertainment brands, in the 88th percentile of 20074 Education brands.
ESRA is a French school specializing in film, audiovisual media, sound, and 3D animation education. It offers diploma programs over three years, with qualifications officially recognized and awarded the Label RECA. The school positions itself as a reference institution for professional training in cinema, television, sound, and animation industries in France, targeting students and aspiring professionals in these creative and technical fields.
| Brand Name | ESRA |
|---|---|
| Domain | esra.edu |
| Industry | Education, Media & Entertainment |
| Main Competitors | 3iS (Institut International de l'Image et du Son) (83/100), EICAR (86/100), Conservatoire Libre du Cinéma Français (CLCF), La Fémis (75/100), Gobelins, l'école de l'image (80/100), ESEC |
Moz Domain Authority 44/100 vs category average 48 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,250,781 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
ESRA appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "ESRA : école de cinéma, audiovisuel, son et animation 3D. Diplômes reconnus par l" (Meta description: 14 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, FAQ schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:image, og:type, Twitter cards, canonical.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is ESRA?", Claude could identify the brand as of October 2026. ESRA (Escuela Superior de Cine y Televisión) is a film, television and radio school based in Buenos Aires, Argentina, offering degree and short courses in filmmaking, screenwriting, acting, and audiovisual production. Best known for Being a well-known Argentine film and television training school.
When asked "Best brands similar to ESRA?", Claude would recommend ESRA as of October 2026. It's a recognized institution in Latin America for audiovisual arts education, so it would come up for users asking about film schools in Argentina or the region.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
ESRA's main competitors in Education: 3iS (Institut International de l'Image et du Son) (83/100), EICAR (86/100), La Fémis (75/100), Gobelins, l'école de l'image (80/100).
Sources: Brand Analyzer scan
ESRA has moderate AI-search visibility, scoring 52/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 77, recommendation 57). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: ESRA official site
ESRA offers diploma-granting educational programs over three years in the fields of cinema, television, audiovisual production, sound, and 3D animation.
Sources: ESRA official site
ESRA scores 57/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: ESRA official site
ESRA is a French educational institution-a specialized film, audiovisual, sound, and 3D animation school. It offers diploma-granting training programs lasting three years, with qualifications that are officially recognized and carry the Label RECA.
Sources: ESRA official site
ESRA trains students for careers in cinema, television, audiovisual production, sound, and 3D animation. It delivers structured, three-year diploma programs aimed at preparing students for professional roles in these creative and technical industries.
Sources: ESRA official site
ESRA can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: ESRA official site
ESRA is known for its specialized diploma programs in cinema, audiovisual production, sound, and 3D animation, and for holding officially recognized qualifications along with the Label RECA, a mark of quality in French higher education.
Sources: ESRA official site
ESRA is used by students and aspiring professionals who want to train for careers in cinema, television, sound, music, video games, and 3D animation.
Sources: ESRA official site
ESRA scores 52/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
ESRA has a limited AI-visibility profile at 52/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (77/100) and its weakest is visibility (33/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,250,781 (Tranco) and a Moz Domain Authority of 44/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify ESRA from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to ESRA: ESO (83/100), ESILV (83/100), Estill Voice International (83/100), Eudora (83/100).
A step up - brands to learn from: Washington State University (91/100), Workaway (91/100).
Category leader: Canva (97/100).
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