The Original Gramercy Bagel Store
Ess-a-Bagel (essabagel.com) scores 67 out of 100 on Brand Analyzer, placing it in the Developing tier among Food & Beverage brands, in the 14th percentile of 7481 Food & Beverage brands.
Ess-a-Bagel is a New York City bagel shop located in the Gramercy area, known for serving handmade, oversized, hand-rolled bagels made fresh daily using authentic New York recipes. It has become a beloved local institution, offering classic bagels and traditional New York deli fare to both residents and visitors seeking an authentic NYC bagel experience.
| Brand Name | Ess-a-Bagel |
|---|---|
| Domain | essabagel.com |
| Industry | Food & Beverage |
| Main Competitors | Russ & Daughters (69/100), Zabar's (82/100), Murray's Bagels (68/100), H&H Bagels (79/100), Absolute Bagels, Tompkins Square Bagels (71/100) |
Moz Domain Authority 24/100 vs category average 43 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To serve New Yorkers and visitors the finest handmade, authentic New York bagels every day." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on Instagram, X (Twitter); no detected presence on Facebook, LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Ess-a-Bagel?", Claude could identify the brand as of October 2026. Ess-a-Bagel is a famous New York City bagel shop known for its large, dense, hand-rolled bagels, originally opened in the 1970s on the East Side of Manhattan. Best known for Oversized, chewy New York bagels piled high with generous amounts of cream cheese and toppings.
When asked "Best brands similar to Ess-a-Bagel?", Claude would recommend Ess-a-Bagel as of October 2026. It's widely regarded as one of the best and most iconic bagel spots in NYC, so it would naturally come up in a discussion of top bagel shops.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Ess-a-Bagel's main competitors in Food & Beverage: Russ & Daughters (69/100), Zabar's (82/100), Murray's Bagels (68/100), H&H Bagels (79/100), Tompkins Square Bagels (71/100).
Sources: Brand Analyzer scan
Ess-a-Bagel has limited AI-search visibility, scoring 25/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 49, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Ess-a-Bagel official site
Ess-a-Bagel scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Ess-a-Bagel official site
Ess-a-Bagel is a bagel shop based in the Gramercy area of New York City, recognized as a long-standing local institution for authentic, handmade New York-style bagels.
Sources: Ess-a-Bagel official site
Ess-a-Bagel makes and sells handmade, hand-rolled bagels fresh daily, along with classic New York deli fare, serving both local residents and visitors to the city.
Sources: Ess-a-Bagel official site
Ess-a-Bagel can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Ess-a-Bagel official site
Ess-a-Bagel offers a variety of handmade New York-style bagels along with classic New York deli fare, prepared fresh daily using traditional recipes.
Sources: Ess-a-Bagel official site
Ess-a-Bagel is known for its oversized, hand-rolled New York bagels made fresh daily using authentic recipes, earning it a reputation as a beloved local institution in the Gramercy neighborhood.
Sources: Ess-a-Bagel official site
Ess-a-Bagel is used by New York City locals, bagel enthusiasts, and visitors seeking an authentic, classic New York bagel experience.
Sources: Ess-a-Bagel official site
Ess-a-Bagel is popular because it offers classic, oversized, hand-rolled bagels made fresh daily with authentic New York recipes, positioning it as one of the most authentic bagel experiences in the city and a long-time favorite among locals and visitors alike.
Sources: Ess-a-Bagel official site
Ess-a-Bagel scores 25/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Ess-a-Bagel has a weak AI-visibility profile at 25/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (49/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 24/100. In a live check, Claude could already identify Ess-a-Bagel from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Ess-a-Bagel: Emirates Flight Catering (67/100), Dutjahn Sandalwood Oils (67/100), eTundra (67/100), Feast At Lele (67/100).
A step up - brands to learn from: Zaxby's (71/100), Yucatan Guacamole (71/100).
Category leader: Target (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.