Authentic NYC bagels since 1996
Murray's Bagels (murraysbagels.com) scores 68 out of 100 on Brand Analyzer, placing it in the Developing tier among Food & Beverage brands, E-commerce brands, in the 17th percentile of 7481 Food & Beverage brands.
Murray's Bagels is a traditional bagel shop based in Greenwich Village, New York City. It hand-rolls and freshly bakes bagels daily using a generations-old process with simple ingredients, aiming to deliver authentic NYC bagel taste. Originally serving local customers in Greenwich Village, Murray's Bagels now also ships its bagels nationwide through Goldbelly, making its products available to bagel enthusiasts and NYC food lovers across the United States.
| Brand Name | Murray's Bagels |
|---|---|
| Domain | murraysbagels.com |
| Industry | Food & Beverage, E-commerce |
| Headquarters | Greenwich Village, New York City, New York, USA |
| Main Competitors | Ess-a-Bagel (67/100), H&H Bagels (79/100), Russ & Daughters (69/100), Black Seed Bagels (69/100), Brooklyn Bagel & Coffee Company, Noah's Bagels, Zabar's (82/100) |
Moz Domain Authority 50/100 vs category average 43 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Murray" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache.
Social footprint: verified profiles on Instagram, X (Twitter); no detected presence on Facebook, LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Murray's Bagels?", Claude could identify the brand as of October 2026. Murray's Bagels is a well-known New York City bagel shop located in Greenwich Village, famous for its hand-rolled, kettle-boiled bagels made in traditional New York style. Best known for Classic New York-style hand-rolled bagels, especially with their generous cream cheese portions.
When asked "Best brands similar to Murray's Bagels?", Claude would recommend Murray's Bagels as of October 2026. It's a beloved, long-standing NYC institution often cited among the best traditional bagel shops in the city.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Murray's Bagels's main competitors in Food & Beverage: Ess-a-Bagel (67/100), H&H Bagels (79/100), Russ & Daughters (69/100), Black Seed Bagels (69/100), Zabar's (82/100).
Sources: Brand Analyzer scan
Murray's Bagels offers hand-rolled, freshly baked traditional NYC-style bagels made with simple ingredients using a generations-old process. These bagels are available for purchase locally at its Greenwich Village shop and can also be ordered for nationwide delivery through the Goldbelly platform.
Sources: Murray's Bagels official site
Murray's Bagels is a traditional bagel shop located in Greenwich Village, New York City, known for hand-crafted, authentic NYC-style bagels. It has expanded from a local storefront into a nationwide food brand by shipping its products across the United States via the Goldbelly platform.
Sources: Murray's Bagels official site
Murray's Bagels has low AI-search visibility, scoring 21/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 29, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Murray's Bagels official site
Murray's Bagels hand-rolls and freshly bakes traditional NYC bagels daily using a generations-old process and simple ingredients. It serves customers locally in Greenwich Village and ships its bagels nationwide through a partnership with Goldbelly, allowing people outside New York to order authentic NYC bagels for delivery.
Sources: Murray's Bagels official site
Murray's Bagels scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Murray's Bagels official site
Murray's Bagels is known for producing authentic, hand-rolled New York City-style bagels using a traditional, generations-old baking process. It is recognized as a beloved Greenwich Village institution that has extended its reputation nationwide by shipping its bagels across the country via Goldbelly.
Sources: Murray's Bagels official site
Murray's Bagels can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Murray's Bagels official site
Murray's Bagels is used by bagel enthusiasts and NYC food lovers, including both local New Yorkers who visit the Greenwich Village shop and customers across the United States who order bagels for nationwide delivery via Goldbelly.
Sources: Murray's Bagels official site
Murray's Bagels is popular because it offers authentic, hand-crafted NYC bagels made with a traditional, generations-old process and simple ingredients. Its reputation as a genuine Greenwich Village bagel shop appeals to both local New Yorkers and nationwide customers who seek the real NYC bagel experience, which is now accessible across the country through Goldbelly shipping.
Sources: Murray's Bagels official site
Murray's Bagels scores 21/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Murray's Bagels has a weak AI-visibility profile at 21/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is visibility (0/100). It benefits from a Moz Domain Authority of 50/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify Murray's Bagels from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Murray's Bagels: Mrs. Paul's (68/100), 森永製菓 (Morinaga & Co., Ltd.) (68/100), Musgrave Marketplace (68/100), NESCO (68/100).
A step up - brands to learn from: Zaxby's (71/100), Yucatan Guacamole (71/100).
Category leader: Target (97/100).
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