Making the world more accessible
Euan's Guide (euansguide.com) scores 86 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Travel & Hospitality brands, Healthcare brands, in the 96th percentile of 22092 Non-profit brands.
Euan's Guide is a charity-run website that provides crowd-sourced disabled access reviews for venues. It allows disabled people and their families to share and read first-hand accessibility information about places to visit, helping them find venues suited to their needs. The platform also works with businesses that want to share and improve their accessibility information. Its stated mission is to make the world more accessible one review at a time.
| Brand Name | Euan's Guide |
|---|---|
| Domain | euansguide.com |
| Industry | Non-profit, Travel & Hospitality |
| Main Competitors | AccessNow (85/100), Wheelmap (70/100), AccessAble (84/100), Disabled Go (now AccessAble) (79/100), TripAdvisor (97/100), Access Earth (78/100) |
Moz Domain Authority 49/100 vs category average 47 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #447,559 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Euan's Guide has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Making the world more accessible one review at a time." (Meta description: 10 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Vercel.
Social footprint: verified profiles on Instagram, Facebook, LinkedIn, X (Twitter), YouTube; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Euan's Guide?", Claude could identify the brand as of October 2026. Euan's Guide is a UK-based charity that runs a disabled access review website, where disabled people and their families can find and share reviews of the accessibility of venues like restaurants, hotels, and attractions. It was founded by Euan MacDonald, who has motor neurone dis Best known for Crowdsourced disabled access reviews for venues, written by disabled people for disabled people.
When asked "Best brands similar to Euan's Guide?", Claude would recommend Euan's Guide as of October 2026. It's a well-regarded and fairly well-known resource in the UK disability community specifically for accessibility reviews, so I'd mention it if someone asked about accessibility-focused charities or review platforms.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Euan's Guide's main competitors in Non-profit: AccessNow (85/100), Wheelmap (70/100), AccessAble (84/100), Disabled Go (now AccessAble) (79/100), TripAdvisor (97/100).
Sources: Brand Analyzer scan
Euan's Guide has limited AI-search visibility, scoring 49/100 on Brand Analyzer's AI visibility composite (visibility 58, trust 26, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Euan's Guide official site
Euan's Guide scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Euan's Guide official site
Euan's Guide offers a website where users can read and submit disabled access reviews of venues, including information on accessibility features of places to visit. It also provides a channel for businesses to share and improve their accessibility information for disabled visitors.
Sources: Euan's Guide official site
Euan's Guide is a charity-run accessibility review website that provides disabled access information for places to visit. It was founded by disabled people for disabled people and operates as a non-profit resource rather than a commercial travel platform.
Sources: Euan's Guide official site
Euan's Guide collects and publishes crowd-sourced reviews written by disabled people about the accessibility of venues such as restaurants, attractions, and public spaces. It also works with businesses that want to share and improve their disabled access information, helping disabled individuals and their families find suitable places to visit.
Sources: Euan's Guide official site
Euan's Guide can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Euan's Guide official site
Euan's Guide is used by disabled individuals and their families who are seeking accessible venues to visit, as well as by businesses that want to share and improve their accessibility information to attract disabled customers.
Sources: Euan's Guide official site
Euan's Guide is known for being a community-driven, charity-run platform where disabled people share first-hand reviews of venue accessibility, making it a trusted source of disabled access information for places to visit.
Sources: Euan's Guide official site
Euan's Guide scores 49/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Euan's Guide has a limited AI-visibility profile at 49/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (61/100) and its weakest is trust (26/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #447,559 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Euan's Guide from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Euan's Guide: Ethical Consumer (86/100), European Respiratory Society (ERS) (86/100), EULAR (86/100), European Film Academy (86/100).
A step up - brands to learn from: Workaway (91/100), WHYY (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.