What's on in New Zealand
Eventfinda (eventfinda.co.nz) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, E-commerce brands, Travel & Hospitality brands, in the 67th percentile of 34992 Media & Entertainment brands.
Eventfinda is a New Zealand-based event discovery and ticketing platform founded in 2006 and headquartered in Auckland. It provides a centralized service for finding and booking events such as concerts, festivals, performing arts shows, and workshops across the country. The platform aims to connect residents and visitors with local happenings, serving as a go-to resource for event listings and ticket purchases nationwide.
| Brand Name | Eventfinda |
|---|---|
| Domain | eventfinda.co.nz |
| Industry | Media & Entertainment, E-commerce |
| Founded | 2006 |
| Headquarters | Auckland |
| Main Competitors | Ticketmaster (90/100), Eventbrite (95/100), iTICKET (82/100), Under the Radar (76/100), Humanitix (86/100) |
Moz Domain Authority 69/100 vs category average 50 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #127,991 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Eventfinda has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Toggle Menu Toggle User Menu Toggle Search Form" (Meta description: 8 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Eventfinda?", Claude could identify the brand as of October 2026. Eventfinda is a New Zealand and Australia-based events website and ticketing platform that lets people discover local events like concerts, festivals, theatre and community happenings, and purchase tickets directly through the site. Best known for Being a leading event listing and ticketing site in New Zealand.
When asked "Best brands similar to Eventfinda?", Claude would recommend Eventfinda as of October 2026. It's a well-known go-to platform for finding and buying tickets to events in New Zealand, so it's worth mentioning for users in that region.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Eventfinda's main competitors in Media & Entertainment: Ticketmaster (90/100), Eventbrite (95/100), iTICKET (82/100), Under the Radar (76/100), Humanitix (86/100).
Sources: Brand Analyzer scan
Eventfinda has moderate AI-search visibility, scoring 58/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 37, recommendation 67). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Eventfinda official site
Eventfinda was founded in 2006. Eventfinda operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Eventfinda is headquartered in Auckland. Eventfinda operates in the Media & Entertainment category.
Sources: Wikidata
Eventfinda offers an event discovery and ticketing platform covering concerts, festivals, performing arts, and workshops. Users can search for events happening in their area and purchase tickets through the site, while event organizers can list and promote their events to a wide audience.
Sources: Eventfinda official site
Eventfinda scores 67/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Eventfinda official site
Eventfinda is a New Zealand-based online platform for discovering and booking events, founded in 2006 and headquartered in Auckland. It serves as a centralized directory and ticketing service covering a wide range of event types, including concerts, festivals, performing arts, and workshops, for audiences across New Zealand.
Sources: Eventfinda official site
Eventfinda operates a website that lists events happening across New Zealand and allows users to search, discover, and book tickets for them. It covers categories such as concerts, festivals, performing arts, and workshops, functioning as both an event listing directory and a ticketing platform for organizers and attendees.
Sources: Eventfinda official site
Eventfinda can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Eventfinda official site
Eventfinda is known for being New Zealand's centralized event discovery and ticketing platform, aggregating a wide variety of events-from concerts and festivals to workshops and performing arts-into a single searchable site for residents and visitors.
Sources: Eventfinda official site
Eventfinda is used by New Zealand residents and visitors who are looking for local events, entertainment, and activities, including concerts, festivals, performing arts shows, and workshops. It also serves event organizers who list and sell tickets for their events on the platform.
Sources: Eventfinda official site
Eventfinda scores 58/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Eventfinda has a limited AI-visibility profile at 58/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (68/100) and its weakest is trust (37/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #127,991 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Eventfinda from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Eventfinda: Event Cinemas (79/100), DP World Tour (79/100), Eventide Audio (79/100), Everclear (79/100).
A step up - brands to learn from: Zoom (81/100), Znews (81/100).
Category leader: Change.org (97/100).
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