On the front lines of freethought
Ex-Muslims of North America (exmna.org) scores 57 out of 100 on Brand Analyzer, placing it in the Developing tier among Non-profit brands, Other brands, in the 3rd percentile of 24437 Non-profit brands.
Ex-Muslims of North America (EXMNA) is a US-based non-profit founded in 2013 that advocates for former Muslims. It provides community, support, and advocacy for ex-Muslims and promotes secularism and freedom of conscience. The organization positions itself as a leading voice for ex-Muslims facing religious persecution, aiming to create a future where individuals are free to follow their own conscience across North America and beyond.
| Brand Name | Ex-Muslims of North America |
|---|---|
| Domain | exmna.org |
| Industry | Non-profit, Other |
| Founded | 2013 |
| Main Competitors | Council of Ex-Muslims of Britain, Center for Inquiry (81/100), Freedom From Religion Foundation (86/100), American Humanist Association (82/100), Secular Coalition for America (79/100) |
Ranked #4,138,402 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Ex-Muslims of North America has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Join us on the front lines of freethought" (Meta description: 8 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Ex-Muslims of North America?", Claude could identify the brand as of October 2026. Ex-Muslims of North America (EXMNA) is a nonprofit organization that supports people who have left Islam, providing community, peer support groups, and resources to help them cope with the social and sometimes legal or safety consequences of leaving the faith. Best known for Providing community and support networks for ex-Muslims, including local meetups and crisis assistance for those facing ostracism or danger due to apostasy.
When asked "Best brands similar to Ex-Muslims of North America?", Claude would recommend Ex-Muslims of North America as of October 2026. It's one of the most prominent and long-running organizations specifically dedicated to supporting ex-Muslims, so it would naturally come up in discussions of similar advocacy or support nonprofits.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Ex-Muslims of North America's main competitors in Non-profit: Center for Inquiry (81/100), Freedom From Religion Foundation (86/100), American Humanist Association (82/100), Secular Coalition for America (79/100).
Sources: Brand Analyzer scan
Ex-Muslims of North America (EXMNA) is a US-based non-profit organization founded in 2013 that advocates for former Muslims. It focuses on providing community, support, and advocacy for ex-Muslims while promoting secularism and freedom of conscience.
Ex-Muslims of North America has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 57, trust 4, recommendation 36). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Ex-Muslims of North America was founded in 2013. Ex-Muslims of North America operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Ex-Muslims of North America scores 36/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Ex-Muslims of North America can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
EXMNA offers community support, advocacy services, and resources for ex-Muslims, centered on promoting secularism and freedom of conscience.
EXMNA's services are used by ex-Muslims, freethinkers, and advocates for secularism and freedom of conscience located in North America and beyond.
EXMNA is known for being a prominent advocacy organization dedicated to supporting ex-Muslims and promoting secularism and freedom of conscience in North America.
Ex-Muslims of North America scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Ex-Muslims of North America has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (57/100) and its weakest is trust (4/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #4,138,402 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Ex-Muslims of North America from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Ex-Muslims of North America: EPPA (57/100), Diocese of El Paso (57/100), Exmormon Foundation (57/100), Corps Franconia Tübingen (57/100).
A step up - brands to learn from: Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100), Zoryan Institute (71/100).
Category leader: Change.org (97/100).
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