FAILE Brand Score: 76/100 - Brand-Ready tier

Brooklyn-based artistic collaboration

FAILE (faile.net) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Other brands, in the 46th percentile of 23419 Media & Entertainment brands.

AI Snapshot

FAILE is an artistic collaboration based in Brooklyn, New York, formed by Patrick McNeil and Patrick Miller. The duo creates multidisciplinary art that blends street culture, pop imagery, and fine art techniques, including printmaking and sculpture. Their work bridges the gap between urban street art and gallery-exhibited fine art, appealing to collectors and enthusiasts of contemporary and street art. FAILE is recognized for its bold, mixed-media approach that merges popular culture references with traditional artistic craftsmanship.

Key facts about FAILE

Brand Name	FAILE
Domain	faile.net
Industry	Media & Entertainment, Other
Headquarters	Brooklyn, New York, USA
Main Competitors	Banksy (74/100), Shepard Fairey (Obey Giant) (82/100), KAWS (76/100), Invader, Takashi Murakami

Evidence

Moz Domain Authority 44/100 vs category average 52 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.

Ranked #2,083,482 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "FAILE is a Brooklyn-based artistic collaboration between Patrick McNeil and Patrick Miller." (Meta description: 12 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: og:title, og:description, og:image, og:type. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Detected tech stack: Vercel.

Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know FAILE?

Live results from asking a general-purpose AI assistant about the brand, checked October 2026.

When asked "What is FAILE?", Claude could identify the brand as of October 2026. FAILE is a Brooklyn-based art collective founded by Patrick McNeil and Patrick Miller, known for mixing street art, pop art, and Americana imagery into paintings, prints, murals, and sculptural works like their wooden prayer wheels. Best known for Street art/pop art collages and sculptural prayer wheels blending pop culture and religious iconography.

When asked "Best brands similar to FAILE?", Claude would recommend FAILE as of October 2026. I'd mention FAILE if someone asked about notable contemporary street/pop artists or collectives, since they're well known in that art world niche.

People Also Ask About FAILE

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are FAILE's main competitors?

FAILE's main competitors in Media & Entertainment: Banksy (74/100), Shepard Fairey (Obey Giant) (82/100), KAWS (76/100).

Sources: Brand Analyzer scan

What is FAILE?

FAILE is a Brooklyn-based artistic collaboration between Patrick McNeil and Patrick Miller, known for creating multidisciplinary art that merges street culture, pop imagery, and fine art techniques.

Sources: FAILE official site

How visible is FAILE in AI search?

FAILE has low AI-search visibility, scoring 24/100 on Brand Analyzer's AI visibility composite (visibility 15, trust 22, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.

Sources: FAILE official site

What products or services does FAILE offer?

FAILE produces art pieces including prints, sculptures, and mixed-media works that combine street art and fine art techniques.

Sources: FAILE official site

What does FAILE do?

FAILE creates provocative art that combines elements of street art, printmaking, and sculpture, producing works that bridge contemporary pop culture with fine art sensibilities.

Sources: FAILE official site

Does ChatGPT recommend FAILE?

FAILE scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.

Sources: FAILE official site

What is FAILE known for?

FAILE is known for its bold, mixed-media artistic approach that blurs the boundary between street art and gallery-exhibited fine art, often incorporating pop imagery and collaborative techniques.

Sources: FAILE official site

How can FAILE improve its AI discoverability?

FAILE can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: FAILE official site

Who uses FAILE?

FAILE's work is sought after by art collectors, gallery enthusiasts, and admirers of contemporary and street art culture.

Sources: FAILE official site

Why is FAILE popular?

FAILE's popularity stems from its distinctive fusion of street art aesthetics with fine art craftsmanship, appealing to both street art enthusiasts and traditional gallery collectors through its bold, pop-culture-infused visual style.

Sources: FAILE official site

Recommendations

• Add structured data and Open Graph tags - Add JSON-LD structured data (Organization, FAQ schemas) and complete Open Graph tags (og:title, og:description, og:image, og:type). This helps AI systems and social platforms accurately represent your brand. (impact: high, effort: moderate)
• Add an FAQ section - Create a Frequently Asked Questions section with FAQ schema markup. AI systems often source answers directly from FAQ content. (impact: medium, effort: moderate)
• Build a content ecosystem - Add a blog, documentation, or help center to your website. A rich content ecosystem signals brand maturity and authority. (impact: medium, effort: major)
• Build web authority and backlinks - Grow your domain's authority by earning backlinks from reputable sites, publishing valuable content, and engaging in industry communities. Higher domain authority improves both search rankings and brand perception. (impact: medium, effort: major)
• Ensure your logo is in the HTML - We detected your favicon but couldn't find a logo element in your page HTML. Ensure your logo uses an <img> or <svg> tag with 'logo' in the class, id, or alt attribute for better brand recognition. (impact: low, effort: quick_win)

AI visibility

FAILE scores 24/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

FAILE has a weak AI-visibility profile at 24/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (42/100) and its weakest is visibility (15/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,083,482 (Tranco) and a Moz Domain Authority of 44/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify FAILE from memory (October 2026) - a sign these signals are paying off.

Visibility - 15/100

• Wikipedia presence - 0/40
• Wikidata entity - 15/25
• Web popularity (Tranco) - 0/20
• Reddit visibility - 0/15

Trust - 22/100

• Domain Authority - 15/30
• Backlink trust (spam score) - 3/10
• Schema.org structured data - 0/25
• Knowledge graph anchors (sameAs) - 0/15
• llms.txt convention - 0/10
• Reddit sentiment (heuristic) - 4/10

Recommendation likelihood - 42/100

• robots.txt AI bot permissions - 22/30
• Sitemap.xml presence - 10/10
• Help center / Docs hub - 0/15
• FAQ presence - 0/15
• Category-relative authority - 10/20
• Category leader signals - 0/10

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

• Name Quality - 100/100
• Digital Presence - 100/100
• Visual Identity - 90/100
• Messaging Clarity - 100/100
• Trust Foundation - 93/100
• AI Discoverability - 59/100
• Brand Authority - 14/100

Peer brands

Ranked closest to FAILE: Meta for Developers (76/100), Flesh and Blood TCG (76/100), ファミ通.com (76/100), Fanfics.me (76/100).

A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).

Category leader: Change.org (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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