Standing up for public service professionals
FDA (fda.org.uk) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Government brands, Non-profit brands, in the 87th percentile of 7626 Government brands.
FDA (fda.org.uk) is a UK trade union representing civil servants and public sector managers and professionals, including Fast Streamers. Founded in 1906, it advocates for the rights, working conditions, and professional interests of its members within government and public institutions. The organization positions itself as the sole union dedicated specifically to senior civil servants and public sector managers, offering representation and workplace support tailored to this group.
| Brand Name | FDA |
|---|---|
| Domain | fda.org.uk |
| Industry | Government, Non-profit |
| Founded | 1906 |
| Headquarters | White Oak |
| Parent Company / Owner | United States Department of Health and Human Services |
| Main Competitors | Prospect (84/100), PCS Union (77/100), Unison (86/100), GMB Union (82/100), Unite the Union (80/100) |
Moz Domain Authority 44/100 vs category average 49 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #2,824,944 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
FDA has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "To represent and support civil servants and public sector managers and professionals, advocating for their rights and working conditions." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), LinkedIn, YouTube, Instagram, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is FDA?", Claude could identify the brand as of October 2026. FDA is a UK trade union representing senior civil servants, managers and professionals working in public service, including many in central government departments. Best known for Representing senior civil servants and public sector managers in the UK.
When asked "Best brands similar to FDA?", Claude would recommend FDA as of October 2026. It's a well-known and relevant union in the UK government space, so it would be worth mentioning in that context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
FDA's main competitors in Government: Prospect (84/100), PCS Union (77/100), Unison (86/100), GMB Union (82/100), Unite the Union (80/100).
Sources: Brand Analyzer scan
FDA has moderate AI-search visibility, scoring 50/100 on Brand Analyzer's AI visibility composite (visibility 57, trust 40, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: FDA official site
FDA was founded in 1906. FDA operates in the Government category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
FDA is headquartered in White Oak. FDA operates in the Government category.
Sources: Wikidata
FDA scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: FDA official site
FDA can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: FDA official site
FDA is owned by or part of United States Department of Health and Human Services. FDA operates in the Government category.
Sources: Wikidata
FDA scores 50/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
FDA has a limited AI-visibility profile at 50/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (57/100) and its weakest is trust (40/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #2,824,944 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify FDA from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to FDA: Evergreen (83/100), Eurosatory (83/100), FDIC (Federal Deposit Insurance Corporation) (83/100), Fédération Internationale de Hockey (FIH) (83/100).
A step up - brands to learn from: Yr (91/100), Yoti (91/100).
Category leader: ABC News (96/100).
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