Ihr Elektrogroßhandel für Handwerk und Industrie
FEGA & Schmitt (fega-schmitt.de) scores 70 out of 100 on Brand Analyzer, placing it in the Developing tier among E-commerce brands, Manufacturing brands, Energy & Utilities brands, in the 22nd percentile of 17702 E-commerce brands.
FEGA & Schmitt is a German electrical wholesaler (Elektrogroßhandel) founded in 2009 and headquartered in Ansbach. It supplies electrical materials and related services to electrical trade businesses, industrial companies, and facility management providers across Germany. The company operates 61 locations offering on-site personal support, a full product range, and 24-hour delivery, complemented by a B2B online shop for digital procurement processes. FEGA & Schmitt is part of the Würth Group, leveraging corporate-level resources while maintaining a decentralized, locally present service model for its business customers.
| Brand Name | FEGA & Schmitt |
|---|---|
| Domain | fega-schmitt.de |
| Industry | E-commerce, Manufacturing |
| Founded | 2009 |
| Headquarters | Ansbach |
| Parent Company / Owner | Würth |
| Main Competitors | Sonepar (79/100), Rexel (89/100), Conrad Electronic (83/100), Elektro-Material AG |
Moz Domain Authority 36/100 vs category average 43 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #710,222 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Elektromaterial für Elektrohandwerk & Industrie. 61 Standorte mit persönlicher Betreuung vor Ort, Vollsortiment und 24h-Lieferung. B2B-Onlineshop" (Meta description: 16 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Apache.
Social footprint: verified profiles on Instagram, YouTube, LinkedIn, X (Twitter); no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is FEGA & Schmitt?", Claude could identify the brand as of October 2026. FEGA & Schmitt is a German wholesale distributor specializing in bicycle parts, accessories, and related products, supplying bike shops and retailers across Germany. Best known for B2B wholesale distribution of bicycle parts and accessories in Germany.
When asked "Best brands similar to FEGA & Schmitt?", Claude would not surface FEGA & Schmitt as of October 2026. It's a niche B2B wholesaler rather than a well-known consumer e-commerce brand, so it wouldn't typically come up when discussing top e-commerce names.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
FEGA & Schmitt's main competitors in E-commerce: Sonepar (79/100), Rexel (89/100), Conrad Electronic (83/100).
Sources: Brand Analyzer scan
FEGA & Schmitt offers a full range of electrical materials (Elektromaterial) for the electrical trade and industry, along with tailored services for facility management. Customers can access the offering through a B2B online shop, supported by 61 physical locations providing personal service and 24-hour delivery.
Sources: FEGA & Schmitt official site
FEGA & Schmitt is a German electrical wholesale company (Elektrogroßhandel) founded in 2009, headquartered in Ansbach, and part of the Würth Group. It supplies electrical materials and services to the electrical trade, industry, and facility management sectors.
Sources: FEGA & Schmitt official site
FEGA & Schmitt has limited AI-search visibility, scoring 31/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 22, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: FEGA & Schmitt official site
FEGA & Schmitt was founded in 2009. FEGA & Schmitt operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
FEGA & Schmitt is headquartered in Ansbach. FEGA & Schmitt operates in the E-commerce category.
Sources: Wikidata
FEGA & Schmitt supplies electrical materials to electrical trade businesses, industrial companies, and facility management providers. It offers a full product range, operates 61 locations with on-site personal support, provides 24-hour delivery, and runs a B2B online shop for digital ordering processes.
Sources: FEGA & Schmitt official site
FEGA & Schmitt scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: FEGA & Schmitt official site
FEGA & Schmitt is known for being a nationwide German electrical wholesaler with 61 locations offering personal, local support combined with a full product assortment, fast 24-hour delivery, and a B2B online shop, backed by the strength of the Würth Group.
Sources: FEGA & Schmitt official site
FEGA & Schmitt can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: FEGA & Schmitt official site
FEGA & Schmitt is used by electrical trade businesses (Elektrohandwerksbetriebe), industrial companies, and facility management service providers who need reliable sourcing of electrical materials and digital B2B procurement solutions.
Sources: FEGA & Schmitt official site
FEGA & Schmitt is owned by or part of Würth. FEGA & Schmitt operates in the E-commerce category.
Sources: Wikidata
FEGA & Schmitt scores 31/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
FEGA & Schmitt has a weak AI-visibility profile at 31/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #710,222 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 36/100 and thin schema.org structured data. In a live check, Claude could already identify FEGA & Schmitt from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to FEGA & Schmitt: FansEdge (70/100), FallenGate (70/100), FenderFactory.com (70/100), ferti-lome (70/100).
A step up - brands to learn from: Zoologist Perfumes (71/100), Zeex (71/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.