Calming Science for Happier Cats
FELIWAY (feliway.com) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Healthcare brands, E-commerce brands, Other brands, in the 90th percentile of 15184 Healthcare brands.
FELIWAY is a brand specializing in feline pheromone-based products designed to reduce stress and promote calm behavior in cats. The brand positions itself as an expert in cat well-being, offering scientifically developed solutions that help cats feel safe and relaxed in home environments. FELIWAY targets cat owners seeking to improve their pets' comfort and strengthen the human-cat bond through research-backed pheromone technology.
| Brand Name | FELIWAY |
|---|---|
| Domain | feliway.com |
| Industry | Healthcare, E-commerce |
| Main Competitors | Comfort Zone (80/100), PetSafe (86/100), Pet Remedy (80/100), Sentry Pet Care (75/100), Thundershirt (81/100) |
Moz Domain Authority 57/100 vs category average 41 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #200,032 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "FELIWAY® are the experts in cat well-being. Our cat-calming solutions reduce common signs of stress and enhance happiness for your cat using feline pheromones." (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on Instagram, X (Twitter); no detected presence on Facebook, LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is FELIWAY?", Claude could identify the brand as of October 2026. FELIWAY is a brand of cat pheromone products made by Ceva Sante Animale, designed to help reduce stress-related behaviors in cats like scratching, spraying, and anxiety during situations like moving or introducing new pets. Best known for Synthetic feline facial pheromone diffusers and sprays used to calm stressed or anxious cats.
When asked "Best brands similar to FELIWAY?", Claude would recommend FELIWAY as of October 2026. It's the most well-known and widely recommended pheromone-based product for cat behavior and stress management, often suggested by vets.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
FELIWAY's main competitors in Healthcare: Comfort Zone (80/100), PetSafe (86/100), Pet Remedy (80/100), Sentry Pet Care (75/100), Thundershirt (81/100).
Sources: Brand Analyzer scan
FELIWAY has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 43, recommendation 66). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: FELIWAY official site
FELIWAY scores 66/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: FELIWAY official site
FELIWAY is a brand of feline pheromone-based products designed to support cat well-being. It develops scientifically formulated solutions that use pheromones to reduce common signs of stress and promote calm, happy behavior in cats.
Sources: FELIWAY official site
FELIWAY creates and sells pheromone-based products aimed at reducing stress-related behaviors in cats, such as scratching, spraying, and anxiety. These products use feline pheromones to help cats feel safe and relaxed in their home environments, supporting both cat comfort and the bond between cats and their owners.
Sources: FELIWAY official site
FELIWAY can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: FELIWAY official site
FELIWAY offers pheromone-based products designed to reduce stress and promote calm behavior in cats. These solutions use feline pheromones to help cats feel safe and relaxed, targeting common stress-related issues in home environments.
Sources: FELIWAY official site
FELIWAY is known for being a leading brand in feline pheromone science, offering research-backed products that help calm cats and reduce stress-related behaviors. It is recognized as a trusted expert solution among cat owners looking to improve their pets' well-being at home.
Sources: FELIWAY official site
FELIWAY is used by cat owners who want to reduce stress-related behaviors in their cats and improve their pets' overall comfort and happiness at home. The target audience includes pet owners seeking science-backed solutions to support their cats' emotional well-being.
Sources: FELIWAY official site
FELIWAY scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
FELIWAY has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (66/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #200,032 (Tranco), a Moz Domain Authority of 57/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify FELIWAY from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to FELIWAY: Fastic (84/100), Family Fund (84/100), Fielmann (84/100), Flatiron Health (84/100).
A step up - brands to learn from: Zoetis (91/100), theSkimm (91/100).
Category leader: Booksy (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.