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Feller AG (feller.ch) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Manufacturing brands, Technology brands, Real Estate brands, in the 42nd percentile of 29826 Manufacturing brands.
Feller AG is a Swiss company, founded in 1909 and headquartered in Horgen, that operates as a leading technology partner for the electrical installation industry in Switzerland. It offers switches, plugs, home automation and design-oriented electrical installation solutions, supported by digital tools such as an online catalog, SNAPFIX, DispoSuite and the Feller Academy. Its target audience includes building owners, architects, private customers and licensed electrical installers across Switzerland.
| Brand Name | Feller AG |
|---|---|
| Domain | feller.ch |
| Industry | Manufacturing, Technology |
| Founded | 1909 |
| Headquarters | Horgen |
| Main Competitors | Hager Group (86/100), ABB (Busch-Jaeger) (76/100), Siemens (84/100), Legrand (89/100), Gira (82/100), Jung (78/100), Berker (72/100), Demelectric (71/100) |
Moz Domain Authority 36/100 vs category average 36 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Feller ist der führende Technologiepartner in der Schweiz für die Elektroinstallationsbranche. 
Von Schaltern, Steckern über Heimautomation bis hin zu Design." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on YouTube, LinkedIn, Instagram, Facebook, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Feller AG?", Claude could identify the brand as of October 2026. Feller AG is a Swiss company based in Horgen that manufactures electrical installation products such as switches, sockets, and smart home/building automation systems, and is part of the Schneider Electric group. Best known for Being Switzerland's leading manufacturer of electrical switches and sockets.
When asked "Best brands similar to Feller AG?", Claude would recommend Feller AG as of October 2026. Feller is a dominant and well-established name in the Swiss electrical installation market, so it would naturally come up for switches, sockets, or home automation in that region.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Feller AG's main competitors in Manufacturing: Hager Group (86/100), ABB (Busch-Jaeger) (76/100), Siemens (84/100), Legrand (89/100), Gira (82/100).
Sources: Brand Analyzer scan
Feller AG has limited AI-search visibility, scoring 30/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 22, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Feller AG official site
Feller AG was founded in 1909. Feller AG operates in the Manufacturing category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Feller AG is headquartered in Horgen. Feller AG operates in the Manufacturing category.
Sources: Wikidata
Feller AG offers switches and plugs, home automation solutions, and design-oriented electrical installation products. It also provides digital services including an online catalog, the SNAPFIX tool, DispoSuite, and training through the Feller Academy, supporting the full process from planning to installation for electrical professionals and clients.
Sources: Feller AG official site
Feller AG scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Feller AG official site
Feller AG is a Swiss company founded in 1909 and headquartered in Horgen. It is described as the leading technology partner in Switzerland for the electrical installation industry, offering a range of products and digital services for building owners, architects, private customers and licensed electrical installers.
Sources: Feller AG official site
Feller AG develops and supplies electrical installation solutions for the Swiss market, including switches, plugs, home automation systems and design-oriented products. It also provides digital tools such as an online catalog, SNAPFIX, DispoSuite and the Feller Academy to support architects, building owners and electrical installers throughout the planning and installation process.
Sources: Feller AG official site
Feller AG can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Feller AG official site
Feller AG's products and services are used by building owners (Bauherren), architects, private customers, and licensed electrical installers (konzessionierte Elektroinstallateure) throughout Switzerland.
Sources: Feller AG official site
Feller AG is known for being the leading technology partner in Switzerland for the electrical installation industry, combining switches, plugs, home automation and design into one integrated offering, supported by digital tools like SNAPFIX and DispoSuite.
Sources: Feller AG official site
Feller AG scores 30/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Feller AG has a weak AI-visibility profile at 30/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 36/100 and thin schema.org structured data. In a live check, Claude could already identify Feller AG from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Feller AG: Federal Industries (74/100), FEDA (Foodservice Equipment Distributors Association) (74/100), FeRFA (74/100), Ferrara (74/100).
A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.