Felleskatalogen Brand Score: 67/100 - Developing tier

Oppdatert legemiddelinformasjon for Norge

Felleskatalogen (felleskatalogen.no) scores 67 out of 100 on Brand Analyzer, placing it in the Developing tier among Healthcare brands, in the 15th percentile of 17062 Healthcare brands.

AI Snapshot

Felleskatalogen is a Norwegian reference resource providing updated information on marketed pharmaceuticals for both human and veterinary use in Norway. It offers package inserts, photos, interaction searches, and identification tools. Aimed at healthcare professionals, veterinarians, pharmacy staff, and the general public, it serves as a centralized, reliable source for drug-related information in Norway.

Key facts about Felleskatalogen
Brand NameFelleskatalogen
Domainfelleskatalogen.no
IndustryHealthcare
Main CompetitorsFASS (81/100), Drugs.com (90/100), Epocrates (78/100), Lægemiddelkataloget, Compendium (62/100)

Evidence

Moz Domain Authority 41/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #287,218 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "Oppdatert informasjon for markedsførte legemidler i Norge til human- og veterinærmedisinsk bruk. Pakningsvedlegg, foto, interaksjonssøk, identifikasjonssøk m.m." (Meta description: 17 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Content is NO-only, limiting citation in English-language AI answers.

Detected tech stack: Nginx.

Social footprint: verified profiles on Instagram, YouTube, X (Twitter), GitHub; no detected presence on Facebook, LinkedIn - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Felleskatalogen?

Live results from asking a general-purpose AI assistant about the brand, checked September 2026.

When asked "What is Felleskatalogen?", Claude could identify the brand as of September 2026. Felleskatalogen is the Norwegian reference directory of pharmaceuticals and medicinal products, similar in role to the Physicians' Desk Reference, providing detailed drug information for healthcare professionals like doctors, pharmacists, and veterinarians. Best known for Being Norway's official comprehensive drug compendium listing prescription information, dosages, and interactions for medicines used in humans and animals.

When asked "Best brands similar to Felleskatalogen?", Claude would recommend Felleskatalogen as of September 2026. It's the standard authoritative drug reference used across Norwegian healthcare, so it would naturally come up when discussing Nordic pharmaceutical information resources.

People Also Ask About Felleskatalogen

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Felleskatalogen's main competitors?

Felleskatalogen's main competitors in Healthcare: FASS (81/100), Drugs.com (90/100), Epocrates (78/100), Compendium (62/100).

Sources: Brand Analyzer scan

What products or services does Felleskatalogen offer?

Felleskatalogen offers a range of drug information services, including package inserts (pakningsvedlegg) for medicines, photos of medications, an interaction search tool (interaksjonssøk) to check for drug interactions, and an identification search tool (identifikasjonssøk) to help identify specific pharmaceutical products.

Sources: Felleskatalogen official site

What is Felleskatalogen?

Felleskatalogen is a Norwegian online reference database that provides updated information on marketed pharmaceuticals for human and veterinary use in Norway. It functions as a centralized source of drug-related information, including package inserts, photos, and search tools for interactions and identification.

Sources: Felleskatalogen official site

What does Felleskatalogen do?

Felleskatalogen compiles and provides updated information about medicines marketed in Norway, covering both human and veterinary drugs. It offers package inserts (pakningsvedlegg), drug photos, an interaction search tool, and an identification search feature, allowing users to look up detailed information about specific medications.

Sources: Felleskatalogen official site

Does ChatGPT recommend Felleskatalogen?

Felleskatalogen scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.

Sources: Felleskatalogen official site

Who uses Felleskatalogen?

Felleskatalogen is used by healthcare professionals, veterinarians, pharmacy staff, and the general Norwegian public who need information about marketed medicines, whether for human or veterinary use.

Sources: Felleskatalogen official site

What is Felleskatalogen known for?

Felleskatalogen is known for being Norway's primary reference source for information on marketed medicines, including package inserts, drug interaction checks, and pill identification tools, used by both healthcare professionals and the general public.

Sources: Felleskatalogen official site

Is Felleskatalogen trustworthy?

Felleskatalogen positions itself as Norway's leading and most updated reference source for pharmaceutical information, relied upon by healthcare professionals, veterinarians, and pharmacy staff. Its mission is to provide reliable, up-to-date medicine information, which supports its role as a trusted resource in the Norwegian healthcare system.

Sources: Felleskatalogen official site

How can Felleskatalogen improve its AI discoverability?

Felleskatalogen can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Felleskatalogen official site

Recommendations

AI visibility

Felleskatalogen scores 27/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Felleskatalogen has a weak AI-visibility profile at 27/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is trust (19/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #287,218 (Tranco) and a Moz Domain Authority of 41/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Felleskatalogen from memory (September 2026) - a sign these signals are paying off.

Visibility - 20/100

Trust - 19/100

Recommendation likelihood - 50/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to Felleskatalogen: Federato (67/100), Family-stom (67/100), Fitness&me (67/100), Frösunda (67/100).

A step up - brands to learn from: Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100), ZT Corporate (71/100).

Category leader: Booksy (96/100).

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