Kvalitetssäkrad läkemedelsinformation för alla
FASS (fass.se) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Healthcare brands, in the 75th percentile of 10959 Healthcare brands.
FASS (fass.se) is a Swedish information service that provides the public, healthcare professionals, pharmacies, animal owners and veterinary staff with up-to-date, quality-assured information about medicines. It compiles official drug data in one place, including tools to identify medicines and check pharmacy stock status. FASS positions itself as Sweden's central and reliable source for medicine information, serving both lay users and professionals in healthcare and animal care.
| Brand Name | FASS |
|---|---|
| Domain | fass.se |
| Industry | Healthcare |
| Main Competitors | 1177 Vårdguiden, Läkemedelsverket, Janusinfo (67/100), Drugs.com (90/100), RxList, Vidal (84/100), Compendium.ch (62/100) |
Moz Domain Authority 47/100 vs category average 41 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #195,554 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
FASS appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Via informationstjänsten FASS får allmänhet, hälso- och sjukvårdpersonal, apotek, djurägare och djurvårdspersonal alltid tillgång till aktuell och kvalitetssäkrad information om lä…" (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js.
Social footprint: verified profiles on LinkedIn, X (Twitter), Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is FASS?", Claude could identify the brand as of September 2026. FASS is the official Swedish online database of pharmaceutical products, providing detailed drug information, package inserts, and prescribing guidelines for healthcare professionals and the public in Sweden. It's run by LIF, the Swedish trade association for the research-based p Best known for Being Sweden's authoritative reference database for medication information and drug facts.
When asked "Best brands similar to FASS?", Claude would recommend FASS as of September 2026. It's the go-to resource in Sweden for anyone looking up drug information, comparable to sources like the FDA label database or the BNF in the UK.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
FASS's main competitors in Healthcare: Janusinfo (67/100), Drugs.com (90/100), Vidal (84/100), Compendium.ch (62/100).
Sources: Brand Analyzer scan
FASS has limited AI-search visibility, scoring 41/100 on Brand Analyzer's AI visibility composite (visibility 38, trust 37, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: FASS official site
FASS offers access to quality-assured information about medicines, including details relevant to human and veterinary use, along with tools to identify medicines and check their stock availability at pharmacies.
Sources: FASS official site
FASS scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: FASS official site
FASS is a Swedish information service (fass.se) that provides the public, healthcare and veterinary professionals, pharmacies, and animal owners with up-to-date, quality-assured information about medicines.
Sources: FASS official site
FASS collects and presents official, updated information about medicines in one place, making it accessible to patients, healthcare staff, pharmacies and animal owners. It also offers tools to help identify medicines and check their stock status at pharmacies.
Sources: FASS official site
FASS can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: FASS official site
FASS is used by the general public, patients and their relatives, healthcare and veterinary professionals, pharmacies, and animal owners in Sweden.
Sources: FASS official site
FASS is known for being Sweden's central, trusted source of medicine information, used both by the general public and by healthcare and veterinary professionals.
Sources: FASS official site
FASS scores 41/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
FASS has a limited AI-visibility profile at 41/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is trust (37/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #195,554 (Tranco) and a Moz Domain Authority of 47/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify FASS from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to FASS: Farmina (81/100), FAIR Health (81/100), Farm Bureau Financial Services (81/100), Feel Good Contacts (81/100).
A step up - brands to learn from: Zoetis (91/100), theSkimm (91/100).
Category leader: Booksy (96/100).
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