Felton Institute Brand Score: 80/100 - Brand-Ready tier

Strengthening Families, Empowering Communities

Felton Institute (felton.org) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Healthcare brands, Education brands, in the 79th percentile of 24240 Non-profit brands.

AI Snapshot

Felton Institute is a San Francisco-based nonprofit social services organization founded in 1889. It provides mental health, family support, workforce development, and housing services designed to help children, families, transitional age youth, and older adults achieve stability, resilience, and well-being. With over a century of operation, the organization positions itself as a longstanding provider addressing gaps in social services for underserved populations across the lifespan.

Key facts about Felton Institute
Brand NameFelton Institute
Domainfelton.org
IndustryNon-profit, Healthcare
Founded1889
HeadquartersSan Francisco
Main CompetitorsBay Area Community Services, Jewish Family and Children's Services (75/100), Catholic Charities (77/100), Goodwill Industries (90/100), Episcopal Community Services (75/100), Family Service Agency of San Francisco

Evidence

Ranked #1,863,837 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

Felton Institute has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.

The homepage meta description reads "Felton Institute provides innovative social services that empower children, families, youth, and older adults to achieve stability, resilience, and well-being." (No meta description) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Detected tech stack: Cloudflare, WordPress, Ghost, React.

Social footprint: verified profiles on Instagram, Facebook, YouTube, LinkedIn, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Felton Institute?

Live results from asking a general-purpose AI assistant about the brand, checked October 2026.

When asked "What is Felton Institute?", Claude could identify the brand as of October 2026. Felton Institute is a San Francisco based nonprofit, formerly known as the Family Service Agency of San Francisco, that provides mental health services, child welfare programs, and social services to vulnerable populations throughout the Bay Area. It's one of the oldest social se Best known for Being one of California's oldest and largest providers of mental health and social services, especially for children, families, and people with disabilities.

When asked "Best brands similar to Felton Institute?", Claude would recommend Felton Institute as of October 2026. It's a well established, respected nonprofit in the Bay Area human services space, so I'd mention it if someone asked about similar organizations providing social and mental health services.

People Also Ask About Felton Institute

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Felton Institute's main competitors?

Felton Institute's main competitors in Non-profit: Jewish Family and Children's Services (75/100), Catholic Charities (77/100), Goodwill Industries (90/100), Episcopal Community Services (75/100).

Sources: Brand Analyzer scan

What products or services does Felton Institute offer?

Felton Institute offers mental health services, family support programs, workforce development initiatives, and housing services. These programs are tailored to meet the needs of children, families, transitional age youth, and older adults, providing holistic support across different stages of life.

Sources: Felton Institute official site

What is Felton Institute?

Felton Institute is a nonprofit social services organization headquartered in San Francisco, founded in 1889. It provides mental health, family support, workforce development, and housing services aimed at helping children, families, youth, and older adults achieve stability and well-being.

Sources: Felton Institute official site

When was Felton Institute founded?

Felton Institute was founded in 1889. Felton Institute operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Where is Felton Institute headquartered?

Felton Institute is headquartered in San Francisco. Felton Institute operates in the Non-profit category.

Sources: Wikidata

What does Felton Institute do?

Felton Institute delivers a range of social services including mental health treatment, family support programs, workforce development initiatives, and housing assistance. These programs are designed to serve children, families, transitional age youth, and older adults, with the goal of fostering stability, resilience, and overall well-being within underserved communities.

Sources: Felton Institute official site

Does ChatGPT recommend Felton Institute?

Felton Institute scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: Felton Institute official site

How can Felton Institute improve its AI discoverability?

Felton Institute can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Felton Institute official site

Who uses Felton Institute?

Felton Institute serves children and families from birth through adulthood, transitional age youth, and older adults. Its services are particularly aimed at individuals and families in need of mental health support, social services, and community resources, especially within underserved populations in the San Francisco area.

Sources: Felton Institute official site

What is Felton Institute known for?

Felton Institute is known for being one of the longest-operating social service nonprofits in San Francisco, with a history dating back to 1889. It is recognized for its comprehensive, holistic approach that spans mental health, family support, workforce development, and housing services for diverse populations across all life stages.

Sources: Felton Institute official site

Recommendations

AI visibility

Felton Institute scores 48/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Felton Institute has a limited AI-visibility profile at 48/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (63/100) and its weakest is trust (21/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #1,863,837 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Felton Institute from memory (October 2026) - a sign these signals are paying off.

Visibility - 63/100

Trust - 21/100

Recommendation likelihood - 55/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to Felton Institute: Felixx (80/100), Feeding San Diego (80/100), Feminism In India (80/100), Fédération Française de Football (FFF) (80/100).

A step up - brands to learn from: ZNetwork (81/100), ZLTO (81/100).

Category leader: Change.org (97/100).

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