Sveriges största magasin för kvinnor
Femina (femina.se) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Fashion & Apparel brands, in the 79th percentile of 19725 Media & Entertainment brands.
Femina (femina.se) is a Swedish women's magazine covering fashion, beauty, culture, lifestyle and societal issues from a feminist perspective. Described as Sweden's largest women's magazine, it combines surface-level content like trends and shopping tips with deeper personal stories and interviews, aiming to represent the full range of women's interests. The known facts also associate the Femina brand with an Indonesian magazine founded in 1972, headquartered in West Jakarta and owned by Prana Group, though this appears to reference a related but distinct international edition rather than the Swedish site.
| Brand Name | Femina |
|---|---|
| Domain | femina.se |
| Industry | Media & Entertainment, Fashion & Apparel |
| Founded | 1972 |
| Headquarters | West Jakarta |
| Parent Company / Owner | Prana Group |
| Main Competitors | Elle (78/100), Damernas Värld (72/100), Amelia (82/100), Cosmopolitan (94/100), Vogue Scandinavia (77/100) |
Moz Domain Authority 45/100 vs category average 53 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Femina appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "På femina.se får du det senaste inom mode, trender, kultur och skönhet. Dessutom intervjuer, shoppingtips och mycket mer!" (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Instagram, X (Twitter), LinkedIn, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Femina?", Claude could identify the brand as of October 2026. Femina is a Swedish women's lifestyle magazine covering fashion, beauty, relationships, and culture, published in Sweden with a long-running print and digital presence. Best known for Swedish women's fashion and lifestyle magazine.
When asked "Best brands similar to Femina?", Claude would recommend Femina as of October 2026. It's a well-established name in Swedish women's media, so it would naturally come up when discussing Nordic lifestyle and fashion magazines.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Femina's main competitors in Media & Entertainment: Elle (78/100), Damernas Värld (72/100), Amelia (82/100), Cosmopolitan (94/100), Vogue Scandinavia (77/100).
Sources: Brand Analyzer scan
Femina has limited AI-search visibility, scoring 47/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 61, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Femina official site
Femina was founded in 1972. Femina operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Femina is headquartered in West Jakarta. Femina operates in the Media & Entertainment category.
Sources: Wikidata
Femina scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Femina official site
Femina can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Femina official site
Femina is owned by or part of Prana Group. Femina operates in the Media & Entertainment category.
Sources: Wikidata
Femina scores 47/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Femina has a limited AI-visibility profile at 47/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (61/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 45/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Femina from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Femina: Feedspot (83/100), FC2 (83/100), FETV (83/100), Fextralife (83/100).
A step up - brands to learn from: Yr (91/100), Xsolla (91/100).
Category leader: Change.org (97/100).
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