Advancing Sustainability Across U.S. Agriculture
Field to Market (fieldtomarket.org) scores 70 out of 100 on Brand Analyzer, placing it in the Developing tier among Non-profit brands, Food & Beverage brands, Energy & Utilities brands, in the 27th percentile of 27127 Non-profit brands.
Field to Market is a U.S. non-profit alliance that unites stakeholders across the agricultural value chain-including farmers, agribusinesses, food and beverage companies, and conservation organizations-to define, measure, and advance the sustainability of food, fiber, and fuel production. It provides science-based tools, most notably the Fieldprint Platform, that enable data-driven assessment and improvement of environmental outcomes in U.S. agriculture. The organization positions itself as a leading multi-stakeholder collaborative focused on aligning the agricultural supply chain around shared sustainability metrics.
| Brand Name | Field to Market |
|---|---|
| Domain | fieldtomarket.org |
| Industry | Non-profit, Food & Beverage |
| Main Competitors | SAI Platform (79/100), Leading Harvest (76/100), Cool Farm Alliance (77/100), Soil Health Institute (75/100), Trust In Food (74/100) |
Ranked #1,889,540 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To unite the agricultural value chain in defining, measuring, and advancing the sustainability of food, fiber, and fuel production in the United States." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, Drupal, HubSpot.
Social footprint: verified profiles on X (Twitter), YouTube, Instagram; no detected presence on LinkedIn, Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Field to Market?", Claude could identify the brand as of November 2026. Field to Market is a multi-stakeholder non-profit alliance focused on sustainable agriculture in the US, bringing together farmers, agribusinesses, food and retail companies, and conservation groups to define and measure sustainability outcomes in commodity crop production. It de Best known for Developing the Fieldprint Calculator/Platform for measuring sustainability metrics in US commodity crop farming.
When asked "Best brands similar to Field to Market?", Claude would recommend Field to Market as of November 2026. It's a well known, credible industry alliance in sustainable agriculture benchmarking, so it would come up naturally alongside similar sustainability metrics organizations like SAI Platform or Sustainable Food Lab.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Field to Market's main competitors in Non-profit: SAI Platform (79/100), Leading Harvest (76/100), Cool Farm Alliance (77/100), Soil Health Institute (75/100), Trust In Food (74/100).
Sources: Brand Analyzer scan
Field to Market has low AI-search visibility, scoring 11/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 4, recommendation 38). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Field to Market official site
Field to Market scores 38/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Field to Market official site
Field to Market is a U.S.-based non-profit, multi-stakeholder alliance that brings together participants from across the agricultural value chain-farmers, agribusinesses, food and beverage companies, and conservation organizations-to collaboratively define, measure, and advance the sustainability of food, fiber, and fuel production.
Sources: Field to Market official site
Field to Market develops and provides science-based tools and metrics, such as the Fieldprint Platform, that allow stakeholders across the agricultural supply chain to measure environmental performance and track sustainability improvements. It facilitates collaboration among diverse industry participants to align on shared sustainability goals and data-driven practices in U.S. agriculture.
Sources: Field to Market official site
Field to Market can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Field to Market official site
Field to Market offers collaborative sustainability programs and science-based measurement tools for agriculture, most notably the Fieldprint Platform, which helps stakeholders assess and improve the environmental performance of food, fiber, and fuel production.
Sources: Field to Market official site
Field to Market's tools and programs are used by farmers, agribusinesses, food and beverage companies, conservation organizations, and other stakeholders across the U.S. agricultural supply chain who are focused on measuring and improving agricultural sustainability.
Sources: Field to Market official site
Field to Market is known for creating the Fieldprint Platform, a tool used to measure and benchmark the environmental sustainability of agricultural production, and for serving as a collaborative hub that unites farmers, agribusinesses, and food companies around common sustainability metrics.
Sources: Field to Market official site
Field to Market scores 11/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Field to Market has a weak AI-visibility profile at 11/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (38/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #1,889,540 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify Field to Market from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Field to Market: Fédération Française de la Randonnée Pédestre (70/100), Fence (70/100), Österreichisches Filminstitut (70/100), Fédération Internationale de Motocyclisme (FIM) (70/100).
A step up - brands to learn from: Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100), Zoryan Institute (71/100).
Category leader: Change.org (97/100).
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