Dein Optiker - online und vor Ort
Fielmann (fielmann.at) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, E-commerce brands, Fashion & Apparel brands, in the 40th percentile of 18643 Healthcare brands.
Fielmann is a German multinational optician and eyewear retail chain founded in 1972, headquartered in Hamburg. The company offers a wide range of glasses, sunglasses, and contact lenses through both online and physical stores, including in Austria. Fielmann emphasizes affordability, quality, and customer service, backed by a money-back guarantee, satisfaction guarantee, and free eye tests, targeting customers of all ages seeking vision correction products.
| Brand Name | Fielmann |
|---|---|
| Domain | fielmann.at |
| Industry | Healthcare, E-commerce |
| Founded | 1972 |
| Headquarters | Hamburg |
| Parent Company / Owner | Günther Fielmann |
| Main Competitors | Apollo-Optik (78/100), Mister Spex (76/100), Pearle (79/100), Specsavers (78/100), GrandVision (77/100), Optic2000 (80/100), Krys Group (83/100) |
Moz Domain Authority 33/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #445,099 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Große Auswahl an Brillen, Sonnenbrillen & Kontaktlinsen✓ Geld-zurück-Garantie✓ Zufriedenheitsgarantie✓ Kostenloser Sehtest✓" (Meta description: 11 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, Vue.
Social footprint: verified profiles on Instagram, Facebook, YouTube, LinkedIn, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Fielmann?", Claude could identify the brand as of October 2026. Fielmann is a major European optician and eyewear retail chain, founded in Germany in 1972, offering glasses, contact lenses, and eye exams at affordable prices. The .at domain refers to its Austrian branch, part of the wider Fielmann group that operates across Germany, Austria, Best known for Being one of Europe's largest and most affordable optician chains, especially dominant in the German-speaking market.
When asked "Best brands similar to Fielmann?", Claude would recommend Fielmann as of October 2026. It's one of the most recognizable and widely trusted eyewear retailers in Europe, so it would naturally come up when discussing top optician brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Fielmann's main competitors in Healthcare: Apollo-Optik (78/100), Mister Spex (76/100), Pearle (79/100), Specsavers (78/100), GrandVision (77/100).
Sources: Brand Analyzer scan
Fielmann offers glasses, sunglasses, and contact lenses, along with services such as free eye tests. Customers can shop both online and in physical stores, with purchases backed by a money-back guarantee and a satisfaction guarantee.
Sources: Fielmann official site
Fielmann is a German multinational optician and eyewear retail chain, founded in 1972 and headquartered in Hamburg. It specializes in selling glasses, sunglasses, and contact lenses through both physical stores and online channels, serving customers across several European countries, including Austria.
Sources: Fielmann official site
Fielmann has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 30, trust 22, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Fielmann official site
Fielmann was founded in 1972. Fielmann operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Fielmann is headquartered in Hamburg. Fielmann operates in the Healthcare category.
Sources: Wikidata
Fielmann sells eyewear products including glasses, sunglasses, and contact lenses. The company provides comprehensive services such as free eye tests, a money-back guarantee, and a satisfaction guarantee, operating both through its website and a network of physical stores.
Sources: Fielmann official site
Fielmann scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Fielmann official site
Fielmann is known for being a leading optician chain offering a large selection of glasses, sunglasses, and contact lenses at affordable prices, supported by guarantees such as money-back and satisfaction guarantees, as well as free eye tests.
Sources: Fielmann official site
Fielmann presents itself as a trustworthy provider of eyewear, backed by a money-back guarantee and a satisfaction guarantee, along with free eye tests. These guarantees, combined with its long history since 1972 and extensive retail presence, support its positioning as a reliable optician.
Sources: Fielmann official site
Fielmann can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Fielmann official site
Fielmann serves people of all ages who need glasses, sunglasses, or contact lenses and who value quality, selection, and personalized service, whether shopping online or in one of its many physical store locations.
Sources: Fielmann official site
Fielmann is owned by or part of Günther Fielmann. Fielmann operates in the Healthcare category.
Sources: Wikidata
Fielmann scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Fielmann has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #445,099 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 33/100 and thin schema.org structured data. In a live check, Claude could already identify Fielmann from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Fielmann: FieldworkHub (74/100), Family Health Center of Worcester (74/100), Fietsmaatjes (74/100), FinThrive (74/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
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