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Fier (fier.nl) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, Non-profit brands, in the 74th percentile of 17263 Healthcare brands.
Fier is a Dutch expertise center focused on violence in dependency relationships, such as domestic violence, honor-related violence, and human trafficking. It provides help, protection, and treatment for victims, combined with ongoing knowledge development. Its services are available to anyone in the Netherlands, including victims, their relatives, and professionals concerned about safety in such situations. Fier positions itself as the national expertise center in this field.
| Brand Name | Fier |
|---|---|
| Domain | fier.nl |
| Industry | Healthcare, Non-profit |
| Main Competitors | Veilig Thuis (69/100), Moviera (79/100), Blijf Groep (73/100), CoMensha (66/100), Kadera (76/100), Augeo (74/100) |
Moz Domain Authority 41/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,021,267 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Expertisecentrum bij geweld in afhankelijkheidsrelaties. Onze hulp is beschikbaar voor iedereen in Nederland." (Meta description: 13 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, Facebook, YouTube, Instagram, GitHub; no detected presence on X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Fier?", Claude could identify the brand as of October 2026. Fier is a Dutch expertise and treatment center based in Friesland that specializes in supporting victims of domestic violence, child abuse, and human trafficking/sexual exploitation, offering shelter, therapy, and specialized care. Best known for Being a leading Dutch organization for victims of domestic violence and human trafficking, especially sexual exploitation cases.
When asked "Best brands similar to Fier?", Claude would recommend Fier as of October 2026. It's a well regarded specialist organization in the Netherlands for this specific type of victim care, so it's worth mentioning for anyone looking into Dutch healthcare/social care providers in this niche.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Fier's main competitors in Healthcare: Veilig Thuis (69/100), Moviera (79/100), Blijf Groep (73/100), CoMensha (66/100), Kadera (76/100).
Sources: Brand Analyzer scan
Fier has limited AI-search visibility, scoring 31/100 on Brand Analyzer's AI visibility composite (visibility 15, trust 43, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Fier official site
Fier scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Fier official site
Fier is a Dutch expertise center that provides help and expertise to people throughout the Netherlands who are dealing with violence in dependency relationships, such as domestic violence, honor-related violence, or human trafficking. It operates as a non-profit organization within the healthcare sector, combining protection, treatment, and knowledge development for victims and professionals involved in their care.
Sources: Fier official site
Fier offers help and specialized expertise to victims of violence in dependency relationships, their relatives, and professionals who are concerned about their safety. It combines protection and treatment services with continuous development of knowledge in this field to ensure victims are helped safely and effectively, positioning itself as the national expertise center for this type of violence in the Netherlands.
Sources: Fier official site
Fier can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Fier official site
Fier offers help and expertise related to violence in dependency relationships, including protection services and treatment for victims. It also engages in continuous knowledge development in this field, supporting not only victims but also their relatives and professionals who are concerned about victims' safety.
Sources: Fier official site
Fier's services are used by people in the Netherlands who are dealing with violence in dependency relationships, their family members or other close relations (naasten), and professionals who are concerned about the safety of individuals affected by such violence.
Sources: Fier official site
Fier is known for being the Netherlands' national expertise center dedicated to violence in dependency relationships, offering specialized protection, treatment, and ongoing knowledge development for victims, their families, and concerned professionals.
Sources: Fier official site
Fier scores 31/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Fier has a weak AI-visibility profile at 31/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (15/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,021,267 (Tranco) and a Moz Domain Authority of 41/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Fier from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Fier: Kyntra Bio (80/100), FBZ (80/100), FiNC Technologies (80/100), FinnGen (80/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
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