Veilig Thuis Brand Score: 69/100 - Developing tier

Voor een veilig thuis

Veilig Thuis (veiligthuis.nl) scores 69 out of 100 on Brand Analyzer, placing it in the Developing tier among Non-profit brands, Government brands, Healthcare brands, in the 18th percentile of 18442 Non-profit brands.

AI Snapshot

Veilig Thuis is the Dutch national advice and reporting centre for domestic violence and child abuse. It offers 24/7, anonymous guidance and support to victims, bystanders, perpetrators and professionals across the Netherlands. The organisation falls under the categories of non-profit, government and healthcare services, and aims to help stop and prevent domestic violence and child abuse through accessible advice and concrete steps for action.

Key facts about Veilig Thuis
Brand NameVeilig Thuis
Domainveiligthuis.nl
IndustryNon-profit, Government
Main CompetitorsKindertelefoon (76/100), Slachtofferhulp Nederland (76/100), Fier (80/100), Augeo Foundation (74/100), NSPCC (78/100), National Domestic Violence Hotline (83/100)

Evidence

Moz Domain Authority 44/100 vs category average 48 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.

Ranked #641,533 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "Veilig Thuis is het landelijke advies- en meldpunt voor huiselijk geweld en kindermishandeling. Stel ons je vraag en ontdek welke stappen je kunt zetten. Voor jezelf. Voor een ande…" (Meta description: 33 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: og:title, og:description, og:image, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Content is NL-only, limiting citation in English-language AI answers.

Detected tech stack: Next.js.

Social footprint: verified profiles on Instagram, LinkedIn, X (Twitter), Facebook; no detected presence on YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Veilig Thuis?

Live results from asking a general-purpose AI assistant about the brand, checked October 2026.

When asked "What is Veilig Thuis?", Claude could identify the brand as of October 2026. Veilig Thuis is the Dutch national organization for advice and reporting regarding domestic violence and child abuse, operating as regional centers (AMHK) that offer a helpline, guidance, and support for victims and concerned bystanders. Best known for Being the Netherlands' official helpline and reporting point for domestic violence and child abuse.

When asked "Best brands similar to Veilig Thuis?", Claude would recommend Veilig Thuis as of October 2026. It's the primary, government-linked resource in the Netherlands for this issue, so it's a natural and important reference when discussing Dutch non-profits in social welfare or safety.

People Also Ask About Veilig Thuis

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Veilig Thuis's main competitors?

Veilig Thuis's main competitors in Non-profit: Kindertelefoon (76/100), Slachtofferhulp Nederland (76/100), Fier (80/100), Augeo Foundation (74/100), NSPCC (78/100).

Sources: Brand Analyzer scan

What products or services does Veilig Thuis offer?

Veilig Thuis offers advice and a reporting (meldpunt) service related to domestic violence and child abuse. This includes guidance on possible next steps for victims, bystanders, perpetrators, and professionals, accessible anonymously and at any time via phone or online contact.

Sources: Veilig Thuis official site

What is Veilig Thuis?

Veilig Thuis is the Dutch national advice and reporting centre (meldpunt) for domestic violence and child abuse. It is a government-linked, non-profit organisation that is reachable 24/7 and anonymously, serving as the central point of contact in the Netherlands for anyone confronted with unsafe situations at home.

Sources: Veilig Thuis official site

What does Veilig Thuis do?

Veilig Thuis provides advice and a reporting mechanism for situations involving domestic violence or child abuse. It helps victims, bystanders, perpetrators and professionals understand what steps they can take, offering guidance aimed at stopping and preventing such violence. Its services are available around the clock and can be accessed anonymously.

Sources: Veilig Thuis official site

Does ChatGPT recommend Veilig Thuis?

Veilig Thuis scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.

Sources: Veilig Thuis official site

Who uses Veilig Thuis?

Veilig Thuis is used by victims of domestic violence or child abuse, bystanders who witness or suspect such situations, perpetrators seeking help, and professionals (such as teachers, doctors, or social workers) who encounter these issues in their work, all within the Netherlands.

Sources: Veilig Thuis official site

What is Veilig Thuis known for?

Veilig Thuis is known for being the Netherlands' official, nationwide advice and reporting line for domestic violence and child abuse, accessible 24/7 and anonymously to anyone affected, whether as a victim, witness, perpetrator, or professional.

Sources: Veilig Thuis official site

How can Veilig Thuis improve its AI discoverability?

Veilig Thuis can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Veilig Thuis official site

Recommendations

AI visibility

Veilig Thuis scores 33/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Veilig Thuis has a weak AI-visibility profile at 33/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #641,533 (Tranco) and a Moz Domain Authority of 44/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Veilig Thuis from memory (October 2026) - a sign these signals are paying off.

Visibility - 28/100

Trust - 29/100

Recommendation likelihood - 45/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to Veilig Thuis: Bhaktivedanta VedaBase (69/100), VBE (Verband Bildung und Erziehung) (69/100), Vermont Department of Libraries (69/100), VG WORT (69/100).

A step up - brands to learn from: Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100), Zoryan Institute (71/100).

Category leader: Change.org (97/100).

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