Fietsgeluk voor iedereen
Fietsersbond (fietsersbond.nl) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Government brands, Other brands, in the 65th percentile of 20199 Non-profit brands.
Fietsersbond is a Dutch non-profit voluntary association founded in 1975 and headquartered in Utrecht. It represents the interests of an estimated 13.5 million cyclists in the Netherlands, advocating for improved cycling infrastructure such as bike paths and parking facilities. The organization works with individuals, volunteers, and municipalities to promote cyclist-friendly policies and safety. It positions itself as the central, trusted voice for all cyclists in the country, aiming to advance overall cycling satisfaction and conditions nationwide.
| Brand Name | Fietsersbond |
|---|---|
| Domain | fietsersbond.nl |
| Industry | Non-profit, Government |
| Founded | 1975 |
| Headquarters | Utrecht |
| Main Competitors | ANWB (79/100), Cycling UK (86/100), European Cyclists' Federation (79/100), Natuur & Milieu (75/100), BOVAG (79/100) |
Moz Domain Authority 55/100 vs category average 48 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #141,930 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "De Fietsersbond is dé belangenbehartiger van 13,5 miljoen fietsers in Nederland. We zetten ons in voor betere fietspaden en voorzieningen." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Facebook, Instagram, LinkedIn, X (Twitter), YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Fietsersbond?", Claude could identify the brand as of October 2026. Fietsersbond is a Dutch nonprofit advocacy organization that promotes cycling and represents the interests of cyclists in the Netherlands, lobbying for better bike infrastructure and road safety. Best known for being the leading Dutch cyclists' union advocating for cycling-friendly policies and infrastructure.
When asked "Best brands similar to Fietsersbond?", Claude would recommend Fietsersbond as of October 2026. It's the most prominent and established cyclist advocacy group in the Netherlands, making it a natural mention for anything related to cycling rights or infrastructure lobbying there.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Fietsersbond's main competitors in Non-profit: ANWB (79/100), Cycling UK (86/100), European Cyclists' Federation (79/100), Natuur & Milieu (75/100), BOVAG (79/100).
Sources: Brand Analyzer scan
Fietsersbond is a Dutch voluntary association founded in 1975 that advocates for the interests of cyclists in the Netherlands. Headquartered in Utrecht, it works to improve cycling infrastructure, such as bike paths and parking facilities, on behalf of an estimated 13.5 million cyclists nationwide.
Sources: Fietsersbond official site
Fietsersbond has limited AI-search visibility, scoring 48/100 on Brand Analyzer's AI visibility composite (visibility 30, trust 61, recommendation 66). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Fietsersbond official site
Fietsersbond was founded in 1975. Fietsersbond operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Fietsersbond is headquartered in Utrecht. Fietsersbond operates in the Non-profit category.
Sources: Wikidata
Fietsersbond represents the interests of cyclists in the Netherlands by advocating for better cycling infrastructure, including improved bike paths, parking facilities, and other cyclist amenities. It engages with municipalities and policymakers to promote cyclist-friendly urban planning and works with volunteers to support local cycling initiatives across the country.
Sources: Fietsersbond official site
Fietsersbond scores 66/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Fietsersbond official site
Fietsersbond can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Fietsersbond official site
Fietsersbond does not sell traditional products but offers advocacy services, including lobbying for improved cycling infrastructure, collaborating with municipalities on fietsvriendelijke (cycling-friendly) planning, and supporting volunteer-driven initiatives aimed at enhancing cycling conditions such as bike paths and parking facilities.
Sources: Fietsersbond official site
Fietsersbond is known for being the main interest group representing cyclists in the Netherlands, advocating since 1975 for safer and better cycling infrastructure, including bike paths and storage facilities, on behalf of millions of Dutch cyclists.
Sources: Fietsersbond official site
Fietsersbond's services and advocacy are used by individual cyclists in the Netherlands, volunteers who support its mission, and municipalities that collaborate with the organization on developing cyclist-friendly infrastructure and policies.
Sources: Fietsersbond official site
Fietsersbond scores 48/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Fietsersbond has a limited AI-visibility profile at 48/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (66/100) and its weakest is visibility (30/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #141,930 (Tranco) and a Moz Domain Authority of 55/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Fietsersbond from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Fietsersbond: Field Museum (78/100), Fédération Française de Cyclisme (78/100), Fight for the Future (78/100), Film Comment (78/100).
A step up - brands to learn from: ZLTO (81/100), Zero Project (81/100).
Category leader: Change.org (97/100).
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