The Art Film & Video Archive
Filmform (filmform.se) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Education brands, Non-profit brands, in the 34th percentile of 28205 Media & Entertainment brands.
Filmform is a Swedish archive and distributor dedicated to preserving, promoting, and distributing experimental film and video art. Its collection spans works from 1924 to the present, offering rare and historically significant Swedish experimental media for rental and educational use. The organization serves curators, educators, museums, galleries, and cultural institutions worldwide, positioning itself as the leading resource for Swedish experimental film and video art.
| Brand Name | Filmform |
|---|---|
| Domain | filmform.se |
| Industry | Media & Entertainment, Education |
| Main Competitors | LUX (85/100), Light Cone (72/100), Canyon Cinema (73/100), Video Data Bank (73/100), Electronic Arts Intermix (71/100) |
Moz Domain Authority 6/100 vs category average 51 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Filmform has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "To preserve, promote, and distribute experimental film and video art worldwide." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on Instagram, Facebook, X (Twitter); no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Filmform?", Claude could identify the brand as of October 2026. Filmform is a Swedish non-profit foundation based in Stockholm that focuses on the distribution, preservation, and promotion of artists' film and video art, mainly experimental and avant-garde works from Sweden and the Nordic region. Best known for Distributing and archiving Swedish experimental and artist-made film and video art.
When asked "Best brands similar to Filmform?", Claude would recommend Filmform as of October 2026. It's a notable niche institution for anyone interested in experimental film, video art archives, or Nordic avant-garde cinema.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Filmform's main competitors in Media & Entertainment: LUX (85/100), Light Cone (72/100), Canyon Cinema (73/100), Video Data Bank (73/100), Electronic Arts Intermix (71/100).
Sources: Brand Analyzer scan
Filmform offers access to its archive of Swedish experimental film and video art for rental and educational use. Its services are aimed at curators, educators, museums, galleries, and other cultural organizations seeking to screen or exhibit this type of work.
Sources: Filmform official site
Filmform is a Swedish archive and distributor of experimental film and video art. It maintains a growing collection of works dating from 1924 to the present, focused on preserving and making accessible historically significant Swedish experimental media.
Sources: Filmform official site
Filmform has limited AI-search visibility, scoring 43/100 on Brand Analyzer's AI visibility composite (visibility 63, trust 7, recommendation 52). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Filmform official site
Filmform preserves, promotes, and distributes experimental film and video art. It manages an archive of Swedish experimental works and makes them available for rental and educational use by institutions and individuals interested in screening or exhibiting this type of media.
Sources: Filmform official site
Filmform scores 52/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Filmform official site
Filmform is known for maintaining an extensive archive of Swedish experimental film and video art, with works dating back to 1924, and for distributing these rare and historically significant pieces to museums, galleries, and educational institutions worldwide.
Sources: Filmform official site
Filmform can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Filmform official site
Filmform is used by curators, educators, museums, galleries, and other cultural institutions interested in screening or exhibiting experimental film and video art, particularly works from the Swedish experimental tradition.
Sources: Filmform official site
Filmform scores 43/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Filmform has a limited AI-visibility profile at 43/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (63/100) and its weakest is trust (7/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: a low Moz Domain Authority of 6/100, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Filmform from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Filmform: Ffilm Cymru Wales (73/100), FFHub (73/100), Voices by INaudio (73/100), Future Nexus (73/100).
A step up - brands to learn from: Zoom (81/100), Znews (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.