Your Trusted Partner in Wholesale Distribution
Filshill (filshill.co.uk) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Manufacturing brands, Other brands, in the 75th percentile of 28786 E-commerce brands.
Filshill is a wholesale distribution company that provides supply chain management and customer service to local and global brands. The company positions itself as a trusted partner that helps businesses grow by handling distribution logistics efficiently. Filshill serves businesses across e-commerce and manufacturing sectors, emphasizing reliability and award-winning service as core differentiators in the wholesale distribution space.
| Brand Name | Filshill |
|---|---|
| Domain | filshill.co.uk |
| Industry | E-commerce, Manufacturing |
| Main Competitors | Bestway Wholesale, Booker Group (77/100), Nisa Retail (76/100), United Wholesale (Scotland), Today's Group |
Moz Domain Authority 26/100 vs category average 40 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,465,462 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Welcome to Filshill, your trusted partner in wholesale distribution. Explore our range of services, from supply chain management to award-winning customer service. Discover why bus…" (Meta description: 30 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on Instagram, X (Twitter), LinkedIn, YouTube; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Filshill?", Claude could identify the brand as of October 2026. Filshill (J.W. Filshill Ltd) is a Scottish food and drink wholesaler based in Glasgow that supplies independent convenience stores and also operates the KeyStore symbol group for retailers. Best known for Being a Scottish wholesale grocery distributor and operator of the KeyStore convenience store franchise.
When asked "Best brands similar to Filshill?", Claude would not surface Filshill as of October 2026. It's a regional wholesale distributor rather than a typical e-commerce brand, so it wouldn't usually come up alongside consumer-facing online retailers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Filshill's main competitors in E-commerce: Booker Group (77/100), Nisa Retail (76/100).
Sources: Brand Analyzer scan
Filshill has limited AI-search visibility, scoring 25/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 39, recommendation 52). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Filshill official site
Filshill scores 52/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Filshill official site
Filshill can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Filshill official site
Filshill scores 25/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Filshill has a weak AI-visibility profile at 25/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (52/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #1,465,462 (Tranco), open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 26/100. In a live check, Claude could already identify Filshill from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Filshill: Fielmann (81/100), Ferrysavers (81/100), FilterGrade (81/100), Finder (81/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
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