Dein Optiker, online und vor Ort
Fielmann (fielmann.nl) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Healthcare brands, E-commerce brands, Fashion & Apparel brands, in the 81st percentile of 20220 Healthcare brands.
Fielmann is a German multinational optician and eyewear retail chain, founded in 1972 and headquartered in Hamburg. The company sells glasses, sunglasses, and contact lenses starting at 18,90 €, along with hearing aids and eye care services, through both physical stores and an online shop. It offers a money-back guarantee, satisfaction guarantee, and free eye tests. Fielmann positions itself as an affordable, accessible, and trustworthy optician serving customers of all ages across Europe.
| Brand Name | Fielmann |
|---|---|
| Domain | fielmann.nl |
| Industry | Healthcare, E-commerce |
| Founded | 1972 |
| Headquarters | Hamburg |
| Parent Company / Owner | Günther Fielmann |
| Main Competitors | Specsavers (78/100), Apollo-Optik (78/100), Zeiss Vision Care (84/100), Mister Spex (76/100), GrandVision (77/100), Zenni Optical (92/100), Warby Parker (92/100), Pearle Vision (81/100) |
Fielmann has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Große Auswahl an Brillen, Sonnenbrillen & Kontaktlinsen✓ Geld-zurück-Garantie✓ Zufriedenheitsgarantie✓ Kostenloser Sehtest✓" (Meta description: 11 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, Vue.
Social footprint: verified profiles on Instagram, Facebook, YouTube, X (Twitter), GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Fielmann?", Claude could identify the brand as of November 2026. Fielmann is a major European optician and eyewear retailer, originally founded in Germany in 1972, offering glasses, contact lenses, sunglasses, and eye tests at affordable prices, with fielmann.nl serving the Dutch market. Best known for Being one of Europe's largest and most affordable eyewear and optician chains.
When asked "Best brands similar to Fielmann?", Claude would recommend Fielmann as of November 2026. It's one of the biggest and most recognized optical retailers in the Netherlands and Europe, so it naturally comes up when discussing top eyewear brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Fielmann's main competitors in Healthcare: Specsavers (78/100), Apollo-Optik (78/100), Zeiss Vision Care (84/100), Mister Spex (76/100), GrandVision (77/100).
Sources: Brand Analyzer scan
Fielmann offers glasses, sunglasses, and contact lenses starting at 18,90 €, as well as hearing aids and eye care services such as free eye tests. These products and services are available both online and through physical retail stores.
Sources: Fielmann official site
Fielmann has limited AI-search visibility, scoring 42/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 4, recommendation 47). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Fielmann official site
Fielmann was founded in 1972. Fielmann operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Fielmann is headquartered in Hamburg. Fielmann operates in the Healthcare category.
Sources: Wikidata
Fielmann sells eyewear-including glasses, sunglasses, and contact lenses-starting at 18,90 €, as well as hearing aids. It also provides eye care services such as free eye tests, and backs its products with a money-back guarantee and satisfaction guarantee, operating through both brick-and-mortar stores and an online platform.
Sources: Fielmann official site
Fielmann scores 47/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Fielmann official site
Fielmann is a German multinational optician and eyewear retail chain, founded in 1972 and headquartered in Hamburg. It operates both physical stores and an online shop, offering glasses, sunglasses, contact lenses, hearing aids, and eye care services across multiple countries, including the Netherlands.
Sources: Fielmann official site
Fielmann can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Fielmann official site
Fielmann is owned by or part of Günther Fielmann. Fielmann operates in the Healthcare category.
Sources: Wikidata
Fielmann is known for being a large, affordable optical retail chain offering a wide selection of glasses, sunglasses, and contact lenses starting at a low price point, along with free eye tests and strong customer guarantees like money-back and satisfaction guarantees.
Sources: Fielmann official site
Fielmann serves individuals of all ages who are seeking affordable and reliable eyewear, contact lenses, hearing aids, and eye care services, through both online and in-store shopping experiences.
Sources: Fielmann official site
Fielmann scores 42/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Fielmann has a limited AI-visibility profile at 42/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (4/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Fielmann from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Fielmann: Fidelis Care (81/100), Fenwick (81/100), FIP - International Pharmaceutical Federation (81/100), First Aid for Life (81/100).
A step up - brands to learn from: Zoetis (91/100), theSkimm (91/100).
Category leader: Booksy (96/100).
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