Sustainable Solutions for Commercial Kitchens
Filta (filta.com) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Food & Beverage brands, Other brands, in the 69th percentile of 10211 Food & Beverage brands.
Filta is a commercial kitchen services company founded in 2004 that specializes in cooking oil filtration, fryer management, and kitchen cleaning. It helps restaurants and foodservice operators extend the life of cooking oil, reduce frying costs and labor, and recycle used oil into biodiesel. The company also offers drain cleaning and cold storage humidity control services, positioning itself as an environmentally responsible, comprehensive maintenance partner for commercial kitchens.
| Brand Name | Filta |
|---|---|
| Domain | filta.com |
| Industry | Food & Beverage, Other |
| Founded | 2004 |
| Headquarters | Czech Republic |
| Main Competitors | Restaurant Technologies (79/100), Grease Lock, MIRACLEAN, Darling Ingredients (83/100), Valley Proteins (77/100), Rentokil Steritech (89/100) |
Moz Domain Authority 23/100 vs category average 42 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Cooking Oil Filtration, Fryer Management & Kitchen Cleaning Services Keep your commercial kitchen running smoothly and safely with Filta." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache, WordPress, Ghost.
Social footprint: verified profiles on Facebook, X (Twitter), YouTube, Instagram, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Filta?", Claude could identify the brand as of October 2026. Filta (FiltaFry) is a franchise-based company that provides on-site cooking oil filtration, fryer management, and grease trap cleaning services for restaurants, helping extend the life of frying oil and reduce food costs. Best known for Mobile on-site fryer oil filtration service for commercial kitchens.
When asked "Best brands similar to Filta?", Claude would recommend Filta as of October 2026. It's a well-known name in the restaurant back-of-house services niche for oil management and sustainability, so it fits naturally if someone asks about similar food service support brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Filta's main competitors in Food & Beverage: Restaurant Technologies (79/100), Darling Ingredients (83/100), Valley Proteins (77/100), Rentokil Steritech (89/100).
Sources: Brand Analyzer scan
Filta offers cooking oil filtration, fryer management, oil recycling into biodiesel, drain cleaning, and cold storage humidity control services for commercial kitchens.
Sources: Filta official site
Filta has limited AI-search visibility, scoring 29/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 38, recommendation 33). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Filta official site
Filta was founded in 2004. Filta operates in the Food & Beverage category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Filta filters and extends the life of commercial cooking oil, manages fryers to reduce frying costs and labor, recycles used cooking oil into biodiesel, and provides additional kitchen maintenance services such as drain cleaning and cold storage humidity control.
Sources: Filta official site
Filta scores 33/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Filta official site
Filta is a commercial kitchen services company, founded in 2004, that provides cooking oil filtration, fryer management, and kitchen cleaning services to restaurants and foodservice businesses.
Sources: Filta official site
Filta can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Filta official site
Filta's services are used by commercial kitchen operators, restaurants, and other foodservice businesses seeking cost-effective and environmentally friendly kitchen maintenance solutions.
Sources: Filta official site
Filta is known for its cooking oil filtration and fryer management services that help commercial kitchens reduce costs and operate more sustainably by recycling used oil into biodiesel.
Sources: Filta official site
Filta scores 29/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Filta has a weak AI-visibility profile at 29/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (38/100) and its weakest is visibility (21/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 23/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Filta from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Filta: Filippo Berio (79/100), Field Company (79/100), Findus (79/100), FINEX Cast Iron Cookware Co. (79/100).
A step up - brands to learn from: Zuppler (81/100), Zulay Kitchen (81/100).
Category leader: Target (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.