Neuvontaa ja riidanratkaisua maksutta
FINE (fine.fi) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Finance brands, Non-profit brands, in the 76th percentile of 15599 Finance brands.
FINE is a Finnish non-profit organization established in 1972 that provides independent, free advice and dispute resolution services to consumers and small business owners regarding problems with insurance, banking, and investment services. It helps resolve financial-sector disputes without requiring court proceedings, aiming to make fair and impartial solutions accessible to those who may lack resources to navigate complex financial complaints on their own.
| Brand Name | FINE |
|---|---|
| Domain | fine.fi |
| Industry | Finance, Non-profit |
| Founded | 1972 |
| Main Competitors | Financial Ombudsman Service (86/100), Konsumenternas Bank- och Finansbyrå (72/100), Kuluttajariitalautakunta (67/100), Austrian Financial Market Ombudsman (FIN-NET member) |
Moz Domain Authority 39/100 vs category average 39 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,228,528 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
FINE has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "FINE on finanssialan ongelmatilanteiden neuvoja ja riidanratkaisija. Tehtävänämme on neuvoa kuluttajia sekä pienyrittäjiä heidän vakuutus-, pankki- ja sijoitustoiminnan ongelmatila…" (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on YouTube, LinkedIn, Instagram, X (Twitter), GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is FINE?", Claude could not identify the brand as of October 2026. I don't recognize a specific finance company called FINE at fine.fi, which may be because it's a small or newer fintech, possibly Finnish given the domain, with limited presence in my training data.
When asked "Best brands similar to FINE?", Claude would not surface FINE as of October 2026. I can't recommend a company I don't have verified information about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
FINE's main competitors in Finance: Financial Ombudsman Service (86/100), Konsumenternas Bank- och Finansbyrå (72/100), Kuluttajariitalautakunta (67/100).
Sources: Brand Analyzer scan
FINE has limited AI-search visibility, scoring 49/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 22, recommendation 52). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: FINE official site
FINE was founded in 1972. FINE operates in the Finance category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
FINE offers free advisory services and dispute resolution regarding insurance, banking, and investment matters for consumers and small business owners, helping them resolve conflicts with financial service providers without needing to go to court.
Sources: FINE official site
FINE advises and helps consumers and small business owners resolve disputes and problems with insurance, banking, and investment services. It provides impartial, free-of-charge guidance and mediation in financial-sector conflicts, offering an alternative to court proceedings.
Sources: FINE official site
FINE scores 52/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: FINE official site
FINE is a Finnish non-profit institution, founded in 1972, that serves as an independent advisory and dispute-resolution body for the financial sector. It assists consumers and small business owners in resolving problems related to insurance, banking, and investment services.
Sources: FINE official site
FINE can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: FINE official site
FINE is used by consumers and small business owners who have problems or disputes with their insurance, banking, or investment service providers in Finland.
Sources: FINE official site
FINE is known for being Finland's independent advisory and dispute-resolution body for financial services, helping consumers and small businesses resolve insurance, banking, and investment disputes without going to court.
Sources: FINE official site
FINE scores 49/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
FINE has a limited AI-visibility profile at 49/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (22/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #1,228,528 (Tranco). The main gaps holding it back: a low Moz Domain Authority of 39/100, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check (October 2026), Claude could not identify FINE from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to FINE: Finder (81/100), Financial Cents (81/100), Fingerhut (81/100), Finofo (81/100).
A step up - brands to learn from: Yuga Labs (91/100), YNAB (91/100).
Category leader: Stripe (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.