Trusted insight into weather and climate
Ilmatieteen laitos (Finnish Meteorological Institute) (fmi.fi) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, Other brands, in the 54th percentile of 5665 Government brands.
Ilmatieteen laitos (Finnish Meteorological Institute) is Finland's official government authority for meteorology, providing real-time weather forecasts, warnings, and historical weather data to the public. It also conducts scientific research on climate, marine environments, and space, serving researchers, policymakers, and organizations. Founded in 1970, it is a trusted, government-backed source of environmental data unavailable from other providers in Finland.
| Brand Name | Ilmatieteen laitos (Finnish Meteorological Institute) |
|---|---|
| Domain | fmi.fi |
| Industry | Government, Other |
| Founded | 1970 |
| Main Competitors | Foreca (81/100), Norwegian Meteorological Institute (Yr) (91/100), SMHI (Swedish Meteorological and Hydrological Institute) (81/100), AccuWeather (89/100), The Weather Company (90/100), Deutscher Wetterdienst (DWD) (77/100) |
Moz Domain Authority 56/100 vs category average 50 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #89,250 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Ajankohtainen sääennuste, voimassaolevat varoitukset ja mennyt sää. Tutkimustietoa ilmastosta, merestä ja avaruudesta." (Meta description: 12 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FI-only, limiting citation in English-language AI answers.
Detected tech stack: Vue.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, GitHub; no detected presence on LinkedIn, Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Ilmatieteen laitos (Finnish Meteorological Institute)?", Claude could identify the brand as of September 2026. The Finnish Meteorological Institute (Ilmatieteen laitos) is Finland's national government agency responsible for weather forecasting, meteorological research, and monitoring climate, air quality, and marine conditions. It also conducts research in space weather and Arctic scienc Best known for Being Finland's official national weather and meteorological research authority.
When asked "Best brands similar to Ilmatieteen laitos (Finnish Meteorological Institute)?", Claude would recommend Ilmatieteen laitos (Finnish Meteorological Institute) as of September 2026. It's the standard example of a national meteorological service, so it would naturally come up alongside agencies like the UK Met Office or NOAA when discussing government weather institutions.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Ilmatieteen laitos (Finnish Meteorological Institute)'s main competitors in Government: Foreca (81/100), Norwegian Meteorological Institute (Yr) (91/100), SMHI (Swedish Meteorological and Hydrological Institute) (81/100), AccuWeather (89/100), The Weather Company (90/100).
Sources: Brand Analyzer scan
Ilmatieteen laitos (Finnish Meteorological Institute) has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 19, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Ilmatieteen laitos (Finnish Meteorological Institute) official site
Ilmatieteen laitos (Finnish Meteorological Institute) was founded in 1970. Ilmatieteen laitos (Finnish Meteorological Institute) operates in the Government category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Its offerings include current weather forecasts, official weather warnings, historical weather records, and scientific research and data on climate, marine environments, and space phenomena.
Sources: Ilmatieteen laitos (Finnish Meteorological Institute) official site
Ilmatieteen laitos (Finnish Meteorological Institute) scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Ilmatieteen laitos (Finnish Meteorological Institute) official site
Ilmatieteen laitos, or the Finnish Meteorological Institute, is Finland's official government authority responsible for meteorology, climatology, and related environmental sciences. Established in 1970, it operates under the Finnish government and serves as the country's primary source for weather forecasts, warnings, and scientific research covering climate, marine, and space phenomena.
Sources: Ilmatieteen laitos (Finnish Meteorological Institute) official site
Yes. As Finland's official meteorological authority, it provides government-backed, scientifically grounded data on weather, climate, and related phenomena, making it a reliable and authoritative source for both the public and professional researchers.
Sources: Ilmatieteen laitos (Finnish Meteorological Institute) official site
Ilmatieteen laitos (Finnish Meteorological Institute) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Ilmatieteen laitos (Finnish Meteorological Institute) official site
Its services are used by the general public in Finland seeking weather forecasts and warnings, as well as by researchers, policymakers, and organizations that require scientific data on climate, oceans, and space.
Sources: Ilmatieteen laitos (Finnish Meteorological Institute) official site
It is best known as Finland's official source for weather forecasts and severe weather warnings, as well as for its scientific research on climate, oceanography, and space phenomena.
Sources: Ilmatieteen laitos (Finnish Meteorological Institute) official site
Ilmatieteen laitos (Finnish Meteorological Institute) scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Ilmatieteen laitos (Finnish Meteorological Institute) has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is trust (19/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #89,250 (Tranco) and a Moz Domain Authority of 56/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Ilmatieteen laitos (Finnish Meteorological Institute) from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Ilmatieteen laitos (Finnish Meteorological Institute): Houston Airport System (77/100), Fix the Court (77/100), Fermilab (77/100), FoamPro (77/100).
A step up - brands to learn from: Zadar Tourist Board (81/100), The Young Foundation (81/100).
Category leader: ABC News (96/100).
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