Be inspired by cooking
FOOBY (fooby.ch) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Food & Beverage brands, Media & Entertainment brands, in the 56th percentile of 13272 Food & Beverage brands.
FOOBY is a culinary platform operated by Coop, the Swiss retail group. It offers a large collection of recipes, cooking know-how, and food-related stories aimed at inspiring home cooking. The platform includes practical tools such as a menu configurator and a mobile app, along with a cooking school section, serving home cooks of varying skill levels, including families, food enthusiasts, and beginners.
| Brand Name | FOOBY |
|---|---|
| Domain | fooby.ch |
| Industry | Food & Beverage, Media & Entertainment |
| Parent Company / Owner | Coop |
| Main Competitors | Migusto, Betty Bossi (77/100), Chefkoch (85/100), EatSmarter (76/100), Swissmilk (75/100), Marmiton (85/100) |
Moz Domain Authority 41/100 vs category average 42 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #111,205 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "FOOBY is all about the enjoyment of cooking. Coop’s culinary platform is full of great recipe ideas, lots of know-how, and exciting reports." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, Instagram, YouTube, X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is FOOBY?", Claude could identify the brand as of October 2026. FOOBY is a Swiss recipe and food platform run by Swiss supermarket chain Coop, offering recipes, cooking tips, and food videos aimed at home cooks in Switzerland. Best known for Swiss recipe website with recipes tied to Coop's product range.
When asked "Best brands similar to FOOBY?", Claude would recommend FOOBY as of October 2026. It's a well known recipe resource in Switzerland, so I'd mention it if someone asked about Swiss cooking or recipe sites.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
FOOBY's main competitors in Food & Beverage: Betty Bossi (77/100), Chefkoch (85/100), EatSmarter (76/100), Swissmilk (75/100), Marmiton (85/100).
Sources: Brand Analyzer scan
FOOBY offers a recipe library, culinary know-how articles, and food-related reports and stories. It also provides practical tools including a menu configurator for meal planning and a mobile app, along with educational content through a cooking school feature.
Sources: FOOBY official site
FOOBY is Coop's culinary platform, an online destination dedicated to cooking inspiration. It provides recipes, cooking education, and food-related content, along with digital tools like a menu configurator and a mobile app to help users plan and prepare meals.
Sources: FOOBY official site
FOOBY has limited AI-search visibility, scoring 27/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 46, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: FOOBY official site
FOOBY provides a large library of recipes, culinary know-how, and food stories to inspire home cooking. It also offers practical tools such as a menu configurator and a cooking app, as well as a cooking school section, to help users of all skill levels plan, learn, and prepare meals.
Sources: FOOBY official site
FOOBY scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority.
Sources: FOOBY official site
FOOBY can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: FOOBY official site
FOOBY is known for being Coop's culinary platform, offering an extensive collection of recipes and cooking guidance to Swiss home cooks. It is also recognized for its practical digital tools, including a menu configurator and app, which help users plan meals and build cooking skills.
Sources: FOOBY official site
FOOBY is used by home cooks of all skill levels, including families, food enthusiasts, and beginners seeking recipe ideas, cooking tips, and meal inspiration. As Coop's culinary platform, it primarily serves Coop customers and the broader Swiss public interested in cooking.
Sources: FOOBY official site
FOOBY scores 27/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
FOOBY has a weak AI-visibility profile at 27/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (46/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #111,205 (Tranco), a Moz Domain Authority of 41/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify FOOBY from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to FOOBY: Fontodi (76/100), Folgers (76/100), Food Bank for the Heartland (76/100), Food Chain Workers Alliance (76/100).
A step up - brands to learn from: Zuppler (81/100), Zulay Kitchen (81/100).
Category leader: Target (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.