Vos courses livrées à votre porte
Migros (migros.ch) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Food & Beverage brands, in the 54th percentile of 7295 E-commerce brands.
Migros is a Swiss retail conglomerate founded in 1925 and headquartered in Zurich. It is Switzerland's largest retailer, offering food and everyday products both in physical stores and through an online shopping platform. The company provides home delivery services, allowing customers to order groceries and daily necessities online. Migros positions itself as a convenient, accessible option for Swiss consumers seeking both in-store and online shopping experiences.
| Brand Name | Migros |
|---|---|
| Domain | migros.ch |
| Industry | E-commerce, Food & Beverage |
| Founded | 1925 |
| Headquarters | Zurich |
| Main Competitors | Coop (64/100), Denner (78/100), Lidl Switzerland (76/100), Aldi Suisse (75/100), Manor, LeShop (70/100) |
Moz Domain Authority 76/100 vs category average 43 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #18,162 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Migros has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Commandez en ligne et gagnez du temps - nous vous livrons vos courses à votre porte. 12" (Meta description: 17 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is KW-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, Ghost, Angular.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Migros?", Claude could identify the brand as of September 2026. Migros is Switzerland's largest retail company and supermarket cooperative, offering groceries, general merchandise, and various services, with migros.ch serving as its online shopping platform for groceries and other products. Best known for Being Switzerland's largest supermarket chain and retail cooperative.
When asked "Best brands similar to Migros?", Claude would recommend Migros as of September 2026. It's a dominant and trusted name in Swiss retail and e-commerce, so it would naturally come up for anyone asking about major Swiss online grocery or retail options.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Migros's main competitors in E-commerce: Coop (64/100), Denner (78/100), Lidl Switzerland (76/100), Aldi Suisse (75/100), LeShop (70/100).
Sources: Brand Analyzer scan
Migros has moderate AI-search visibility, scoring 56/100 on Brand Analyzer's AI visibility composite (visibility 67, trust 34, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Migros official site
Migros was founded in 1925. Migros operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Migros is headquartered in Zurich. Migros operates in the E-commerce category.
Sources: Wikidata
Migros scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Migros official site
Migros offers a wide assortment of food and beverage products as well as everyday household items. Customers can shop through physical retail stores or order online via the company's e-commerce platform, with the option of home delivery. The service is designed to make grocery and daily necessity shopping convenient and time-efficient for Swiss consumers.
Sources: Migros official site
Migros is a Swiss retail conglomerate founded in 1925 and headquartered in Zurich. It is one of Switzerland's largest retail companies, operating in the food and beverage and e-commerce sectors. Migros offers both physical retail stores and an online shopping platform, providing customers with groceries and everyday products through in-store purchases or home delivery services.
Sources: Migros official site
Migros operates as a retail company selling food and everyday products to Swiss consumers. It provides an online ordering platform where customers can purchase groceries and daily necessities, which are then delivered to their homes. This combines traditional retail operations with e-commerce and delivery logistics to offer a convenient shopping experience both online and in physical stores.
Sources: Migros official site
Migros can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Migros official site
Migros is known for being Switzerland's principal retail distributor, offering a wide assortment of food and everyday products. It is recognized for combining physical retail presence with online shopping and home delivery services, making grocery shopping convenient and accessible for Swiss consumers.
Sources: Migros official site
Migros is used by Swiss consumers who are looking for food and everyday products, whether through in-store shopping or online ordering with home delivery. The service targets individuals seeking a convenient and accessible way to purchase groceries and daily necessities without needing to visit a physical store.
Sources: Migros official site
Migros scores 56/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Migros has a limited AI-visibility profile at 56/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (67/100) and its weakest is trust (34/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #18,162 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Migros from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Migros: Peet's Coffee (78/100), Menasha Packaging Company (78/100), Mineral Fusion (78/100), Moduleo (78/100).
A step up - brands to learn from: Zoo Med Laboratories (81/100), ZonGuru (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.