The World of Strange Phenomena
Fortean Times (forteantimes.com) scores 58 out of 100 on Brand Analyzer, placing it in the Developing tier among Media & Entertainment brands, Other brands, in the 5th percentile of 34843 Media & Entertainment brands.
Fortean Times is a British monthly magazine, founded in 1973, dedicated to documenting and investigating strange phenomena, unexplained mysteries, and anomalous events worldwide. It covers topics such as the paranormal, cryptozoology, UFOs, and folklore, combining journalistic rigor with a focus on bizarre and unexplained subjects. The publication positions itself as the longest-running authority in its field, targeting curious readers, researchers, skeptics, and enthusiasts of the unexplained.
| Brand Name | Fortean Times |
|---|---|
| Domain | forteantimes.com |
| Industry | Media & Entertainment, Other |
| Founded | 1973 |
| Headquarters | United Kingdom |
| Main Competitors | Fate Magazine (78/100), Skeptical Inquirer (76/100), Nexus Magazine (79/100), Mysterious Universe (75/100), Ancient Origins (82/100), Paranormal Magazine (59/100) |
Ranked #225,681 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Fortean Times appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "To document and investigate strange phenomena, unexplained mysteries, and anomalous events from around the world." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram; no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Fortean Times?", Claude could identify the brand as of October 2026. Fortean Times is a British monthly magazine devoted to the study of strange phenomena and anomalous experiences, named after Charles Fort, covering topics like UFOs, cryptozoology, ghosts, folklore, and unexplained events with a mix of serious investigation and tongue-in-cheek hu Best known for Being the leading magazine chronicling paranormal, cryptozoological, and other 'Fortean' strange phenomena with a distinctive blend of skepticism and fascinatio.
When asked "Best brands similar to Fortean Times?", Claude would recommend Fortean Times as of October 2026. It's the most iconic and long-running publication in its niche, so it would naturally come up when discussing magazines about the paranormal or unexplained.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Fortean Times's main competitors in Media & Entertainment: Fate Magazine (78/100), Skeptical Inquirer (76/100), Nexus Magazine (79/100), Mysterious Universe (75/100), Ancient Origins (82/100).
Sources: Brand Analyzer scan
Fortean Times publishes a monthly magazine featuring articles, investigations, and reports on anomalous phenomena, unexplained mysteries, cryptozoology, UFOs, and folklore.
Sources: Fortean Times official site
Fortean Times is a British monthly magazine, founded in 1973, devoted to the study and reporting of anomalous phenomena, including the paranormal, cryptozoology, UFOs, and other unexplained events.
Sources: Fortean Times official site
Fortean Times has limited AI-search visibility, scoring 27/100 on Brand Analyzer's AI visibility composite (visibility 38, trust 4, recommendation 36). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Fortean Times official site
Fortean Times was founded in 1973. Fortean Times operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Fortean Times documents and investigates strange phenomena, unexplained mysteries, and anomalous events from around the world, publishing researched articles on topics like the paranormal, cryptozoology, and UFOs.
Sources: Fortean Times official site
Fortean Times scores 36/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Fortean Times official site
Fortean Times is known for being the longest-running publication dedicated to chronicling strange and unexplained events, blending journalistic investigation with topics such as folklore, cryptozoology, and paranormal activity.
Sources: Fortean Times official site
Fortean Times can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Fortean Times official site
Fortean Times is used by curious readers, enthusiasts of the paranormal and unexplained, researchers, and skeptics interested in mysteries, folklore, and anomalous phenomena.
Sources: Fortean Times official site
Fortean Times is popular among readers interested in mysteries and the unexplained because it offers in-depth, well-researched coverage of topics like UFOs, cryptozoology, and the paranormal that mainstream media typically overlook, appealing to curious and open-minded audiences.
Sources: Fortean Times official site
Fortean Times scores 27/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Fortean Times has a weak AI-visibility profile at 27/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (38/100) and its weakest is trust (4/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #225,681 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Fortean Times from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Fortean Times: Flixsphere (58/100), Filemoon (58/100), NOW (58/100), Payid Pokies (58/100).
A step up - brands to learn from: Ziyouz (71/100), Zishy (71/100).
Category leader: Change.org (97/100).
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